Choice of Nike Products, to Show Satisfying Performance in Doing Sports

Nike incorporation, being a vital one in the entire world, is very famous for its sportswear. With its headquarter being located in Beaverton, Nike Company lies in the USA. In comparison with all other incorporations supplying sports apparel, Nike can be counted as a leading one. In the year of 1964, two people, namely, Bill Bowerman and Philip Knight, found a company by name of Blue Ribbon sports, truly the predecessor of Nike Company. Then the Blue Ribbon Sports acquired its official name of Nike Incorporation in the year of 1978. When it comes to the word Nike, it comes from a Greek word, referring to the goddess of victory. By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Nike Company then owns its first small retail shop the name of which is Nike town. As for the sponsors of Nike Company; they are mainly the well-known athletes in the entire world, or sports teams.
The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all. As to the first pair of Nike shoes; it is the track running shoe. Shoes win about 53.7% of the total profits for Nike Company. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. For Nike Company, to make the great achievements, marketing strategy plays a vital rule. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Nike Company makes its products gain great popularity through the way of cooperating with the famous athletes, professional sports teams and college athletic teams.
Marc Peter, as the president in Nike Company, is also the Chief Executive Officer (CEO) by managing the company. Philip Knight is recommended as the chairman of the board of directors and Charlie Denson is the president of the Nike Brand. From the distribution of directors in Nike Company, we can see some diversity in aspect of leadership. Truly, there are more male directors than female ones, but the difference is not so notable. In addition, people in the leadership of Nike Company show excellent ability to engage in the market planning and this can be illustrated by the professionalisms of those directors in Nike Company. The differences in professionalisms are helpful to make Nike Company make decisions in a faster and more effective way.
The stakeholders of Nike Company mainly include people or parties who show great interest in this company and the decisions within this company will also exert influences to them