Choice of Nike Shoes, Chance to Be Successful

"Just Do it", as Nike's logo, appears in the entire world nowadays. As to Nike shoes, nearly people of all ages, from the kids to the old, know them. From the above things, we can perceive Nike's great achievements. What's more, even after its competition with Adidas company, Nike can still be regarded as the final winner.
Nearly every NBA star, say, Jordan and Kobe, loves to wear Nike shoes. And football players seem to show more love to Nike than Adidas. Nike SB shoes are shoes unique to skateboarding. Nowadays, Nike Company has released Nike golf shoes in hope of expanding its business. Due to the developments for years, Nike Company has deserved to be the beigest one around the world. But here you will have some knowledge about the strenuous striving courses of Nike Company from a small one to the biggest one.
Nike's swoosh trademark was thought out by a student with the name of Carolyn Davidson majoring in graphic-design in Portland State University. Then she won $35 for her work. Expecting to expand the line in the company, Bowerman tried to  combine rubber spikes with the concept of athletic shoes. Then Bowerman designed out a kind of running-shoe sole when he poured the liquid rubber compound into his wife's waffle iron. Then, the U.S. Olympic Trials would be hold in Eugene, Ore., in 1972. to offer proper shoes for athletes in that games, Nike Company released Nike "moon shoes". And these shoes were featured by the Waffle sole. After that, types of shoes in this series were designed and the waffle outsole was endowed to most of those shoes. Among these new members, certain ones can be said to be the most famous ones, say, the Waffle Racer, Air Force One and Nike Air max 24-7.
Besides the great reputation of Nike shoes, then Nike acquires more fame from other areas. That is, in hope of offering equipments for athletes from the head to the toe, Nike Company releases kinds of apparel collections for tennis and basketball, and for the former, Nike invites John McEnroe to endorse the products, and for the latter, Michael Jordan. In this way, then these apparel collections for these two sports become very popular. In 1998, Nike introduced its logo, "Just Do It". Till today, this logo can still be considered as the most famous and successful one. In the year of 1990; the first Nike Town store was opened in Portland, Ore. in 1996, the most famous golfing star, Tiger Woods was signed by Nike Company. During the first world cup, Adidas shoes were chosen. Then, in order to expand its business in football field, Nike Company introduced its first football shoes. Nike Company has made constant innovations from its first general shoes to the present Nike Mercurial Vapor made by high technology.