Do You Have Learned The Idea About Ambush Marketing

Nike ambuscade marketing strategy lets Adidas that invested 100 million pound to become the London Olympic sponsors feel awkward. Within 5 to 10 minutes, responding to unpredictable process of sports is difficult moves micro blogging marketing.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. This is that at the end of the 110 meter hurdles in London stadium Nike official micro blogging @Just Do It released the message and within 24 hours it is forwarded nearly 13 million times by net citizens and received more than 26,000 comments. To Nike the event of quitting the game of Liu Xiang who contracted with Nike as its spokesman will do harm to its brand dissemination. However, this ingenious micro blog article made the trademark marketing has magical effect from attunements decayed.In fact, this is not the first time Nike official micro blogging heat transfering. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. The blog said greatness is to let the world record to catch up with you after the men's 1500 meters free swim, and after the final game of badminton singles it launched that greatness is in each end of the court. Living out your greatness series micro blogging is soon concerned by users. The audiences have used to see the wonderful events, and meanwhile they look forward to Nike saying something about the events.Nike activity on micro blogging has earned a lot of attention, and ambush marketing gained remarkable results. The so-called ambush marketing is the unofficial sponsor who makes its own brand contact with the events through a variety of marketing tools. Because ambush marketing sponsorship fee has not been paid, London Organization Committee of Olympic Games has managed to avoid the occurrence of ambush marketing.In accordance with the provisions, Nike cannot use Olympic words and five rings logo directly in the advertising, but that does not mean that Nike will give up the four years only having once marketing opportunity. But Nike considers the worldwide economy is yet enveloped in the shadow of the short of Europe, now taking blood shopping strategy with Adidas in Olympic auspices is possibly to be the loss larger than the gain. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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