How Nike Company Achieves Great Success

Nike's logo "Just Do it" can be seen in all corners of the world now. As to Nike shoes, nearly people of all ages, from the kids to the old, know them. All the above phenomena show that Nike has achieved great success. Besides, Nike remains to be the biggest winner even after competing with Adidas company.
Nearly every NBA star, say, Jordan and Kobe, loves to wear Nike shoes. And football players seem to show more love to Nike than Adidas. Nike SB shoes are shoes unique to skateboarding. Today, in order to have occupy more business area, Nike golf shoes have been introduced. The developments of long period have shown that Nike Company has grown up to be the biggest one in the whole world. But here you will have some knowledge about the strenuous striving courses of Nike Company from a small one to the biggest one.
Nike's swoosh trademark was thought out by a student with the name of Carolyn Davidson majoring in graphic-design in Portland State University. Then she won $35 for her work. Expecting to expand the line in the company, Bowerman tried to  combine rubber spikes with the concept of athletic shoes. Later, an innovative type of running-shoe sole was created by Bowerman. In fact, the creation of the sole was inspired by Bowerman's pouring the liquid rubber compound into his wife's waffle iron. Soon afterwards, the Nike "moon shoes" which were characterized by the Waffle sole were introduced in order to satisfy the needs of the athletes who participate in the U.S. Olympic Trials in Eugene, Ore., in 1972. After that, types of shoes in this series were designed and the waffle outsole was endowed to most of those shoes. And some types that enjoy the greatest popularity include the Waffle Racer, Air Force One and Nike Air max 24-7.
Nike Company then gains greater fame because of its introducing apparel collections for tennis and basketball athletes and Nike items of these two areas become rather popular because of the cooperation of John McEnroe is the spokesman for the tennis items and Michael Jordan, the basketball ones. In 1998, Nike introduced its logo, "Just Do It". Till today, this logo can still be considered as the most famous and successful one. The first Nike Town store began its business in Portland, Ore in 1990. Nike Company cooperated with the golfing superstar Tiger Woods in 1996. Nike Company then released its first football shoes in hope of expanding its area in football after the use of Adidas in the first world cup. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.