How Nike Company Makes Great Achievements

"Just Do it", as Nike's logo, appears in the entire world nowadays. All people from the young to the old are familiar to Nike shoes. All the above phenomena show that Nike has achieved great success. Besides, Nike remains to be the biggest winner even after competing with Adidas company.
Nearly every NBA star, say, Jordan and Kobe, loves to wear Nike shoes. Between Nike and Adidas, the former seems to win more love from football players. As to Nike SB; it is specially designed for skateboarding. Nowadays, Nike Company has released Nike golf shoes in hope of expanding its business. The developments of long period have shown that Nike Company has grown up to be the biggest one in the whole world. But here you will have some knowledge about the strenuous striving courses of Nike Company from a small one to the biggest one.
Nike's swoosh trademark was thought out by a student with the name of Carolyn Davidson majoring in graphic-design in Portland State University. The award for her creation was $35. Expecting to expand the line in the company, Bowerman tried to  combine rubber spikes with the concept of athletic shoes. Later, an innovative type of running-shoe sole was created by Bowerman. In fact, the creation of the sole was inspired by Bowerman's pouring the liquid rubber compound into his wife's waffle iron. Soon afterwards, the Nike "moon shoes" which were characterized by the Waffle sole were introduced in order to satisfy the needs of the athletes who participate in the U.S. Olympic Trials in Eugene, Ore., in 1972. After that, types of shoes in this series were designed and the waffle outsole was endowed to most of those shoes. And some types that enjoy the greatest popularity include the Waffle Racer, Air Force One and Nike Air max 24-7.
Besides the great reputation of Nike shoes, then Nike acquires more fame from other areas. That is, in hope of offering equipments for athletes from the head to the toe, Nike Company releases kinds of apparel collections for tennis and basketball, and for the former, Nike invites John McEnroe to endorse the products, and for the latter, Michael Jordan. In this way, then these apparel collections for these two sports become very popular. Nike's logo "Just Do It" came to the world in 1998 and nowadays it is still the most famous and successful commercial tagline. The first Nike Town store began its business in Portland, Ore in 1990. in 1996, the most famous golfing star, Tiger Woods was signed by Nike Company. Nike Company then released its first football shoes in hope of expanding its area in football after the use of Adidas in the first world cup. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.