Nike Company’s Creativity in Selling Itself

On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.Let us ask a question, is Nike the sponsor of the London Olympic Games? It's believed that most people's answers are"yes" and the data also suggest this In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.But Nike will never give up this big fish since it has been obsessed with almost every important game's sponsor so the come into being of "Live out Your Greatness" series marketing activities also developed hotly, but Nike's spirit of supporting the national movements is one of the reasons of the start of the activities.Then what's the reason that the audience think that the official sponsor is Nike? All that is for its origin, an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes. Of course, this is the result Nike hope to see.Of course, this so called "ambush marketing" does succeed, but the London Olympic Organizing Committee also did not eat cooked rice, they would not watch Nike take the place of Adidas by force or trickery. But Nike really did cleverly enough, even Olympic Organizing Committee is very difficult to pick out the thorn, so it didn't punish Nike.Nike has always obeying the marketing conception "Establishing relation with consumers", which is concentrated expressed in the continuously updating of the day on the official micro blogging "@Just Do It". Nike would keep carrying on the track of the hot or controversial events of the Chinese team on the day, matching the relevant micro-blog copywriting and micro-blog pictures. Of course, this does not contain the name of any athlete, also can not use any stadium picture so that to cause the widespread resonance of people is not an easy thing, and the copywriter with micro blogging pictures and team of full-time waiting is essential.This great marketing is undoubtedly a great success, it makes Nike earn pours and even drive the flow of other brands at the night of "Liu Xiang's injury and retire", leading the micro blogging to an ocean of marketing. However, the incomparable success seems to sound the alarm to the "traditional way of marketing" brands, purely by endorsement and extensive coverage is no longer everything, an accurate delivery with invincible creativity is the way to go out in such a society where the social networking booms today. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Nike company is a partner with 2012 London Olympic Games. Nike company likes game as the same as people love Nike LunarGlide 3 Mujer and Calvin Klein Baratas.