Nike Corporation: Unstop Develpomnets Guarantee Continue Fame

Nike's logo "Just Do it" can be seen in all corners of the world now. All people from the young to the old are familiar to Nike shoes. From the above things, we can perceive Nike's great achievements. Besides, Nike remains to be the biggest winner even after competing with Adidas company.
Almost all NBA stars from Jordan to Kobe prefer to wear Nike shoes. And football players seem to show more love to Nike than Adidas. Nike SB shoes are shoes unique to skateboarding. Today, in order to have occupy more business area, Nike golf shoes have been introduced. Due to the developments for years, Nike Company has deserved to be the beigest one around the world. However, during the developing years, from the small company to the biggest one, Nike also experiences many hardships, here you can get some information.
As to the Swoosh trademark of Nike, it was designed by Carolyn Davidson, a graphic-design student from Portland State University. The award for her creation was $35. Expecting to expand the line in the company, Bowerman tried to  combine rubber spikes with the concept of athletic shoes. Then Bowerman designed out a kind of running-shoe sole when he poured the liquid rubber compound into his wife's waffle iron. Soon afterwards, the Nike "moon shoes" which were characterized by the Waffle sole were introduced in order to satisfy the needs of the athletes who participate in the U.S. Olympic Trials in Eugene, Ore., in 1972. After that, types of shoes in this series were designed and the waffle outsole was endowed to most of those shoes. And some types that enjoy the greatest popularity include the Waffle Racer, Air Force One and Nike Air max 24-7.
Besides the great reputation of Nike shoes, then Nike acquires more fame from other areas. That is, in hope of offering equipments for athletes from the head to the toe, Nike Company releases kinds of apparel collections for tennis and basketball, and for the former, Nike invites John McEnroe to endorse the products, and for the latter, Michael Jordan. In this way, then these apparel collections for these two sports become very popular. In 1998, Nike introduced its logo, "Just Do It". Till today, this logo can still be considered as the most famous and successful one. In the year of 1990; the first Nike Town store was opened in Portland, Ore. in 1996, the most famous golfing star, Tiger Woods was signed by Nike Company. Nike Company then released its first football shoes in hope of expanding its area in football after the use of Adidas in the first world cup. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.