Outdoor Expansion Activity Can Be Seen in China

After the opening ceremony, the opening scene was transformed into Adidas's outdoor experience center, which was provided for Changchun people to experience outdoor activities. A series of funny challenges, such as outdoor rock climbing and bouldering and waterproof performance experience were supplied by the experience center for consumers. If the entire journey can be finished by consumers, and then they can get the outdoor memorial presents of Adidas. The managing director of Adidas Group's Chinese region called Mr. Colin Currie said: "We are vey excited that we can develop Adidas '2012 light and fearless' sport in core regions of Chinese sports market".
We firmly believe that the outdoor expansion activity in China this time will greatly promote our "2015 strategy". Our primary strategy in the development of Chinese market is to create and enhance Adidas brand. It will be possible for Adidas brand to approach consumers without limits. Adidas has been committed to providing outdoor athletes and enthusiasts all over the world with leading products and equipments. It will help them challenge the outdoor extreme sports. In addition, they also can experience the "total devotion" sports spirit, and constantly challenge and beyond themselves.
Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. In Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities, furthermore, road shows for touring will be conducted by Adidas. It will be possible for local consumers to experience the "light and fearless" of Adidas Terex by themselves. Speaking of the music golden boy called Justin Bieber, he has become one of the hottest superstars in the European and American pop music circle now. He knows everything, no matter it comes to the creation of songs and lyrics, drumming, dancing, and playing the piano and other aspects. What is more, the most important thing is that he is very handsome.
What we are going to talk with you; however, is the cooperation matter concerned with Adidas NEO. According to the latest news, the authority has officially announced the signing to name Justin Bieber as a global spokesman. The contract is not going to be ended until 2014. The golden shoes of customized version has been deliberately released by Adidas NEO for Justin Bieber for the sake of celebrating this historical moment, which can not be forgotten. The "Find My Gold Shoes" competition activity, moreover, was sponsored by Adidas NEO as well. It was also heard that winners not only can have the opportunity to get this shoe style, but also can see Justin Bieber face-to-face with zero distance at the same time. If you are interested in it, you can go to the official Face book of Adidas NEO to see details.