The Bible of Adidas Company Expansion Activity

In order to allow people in Changchun to experience outdoor activities, the opening scene was changed into the outdoor experience center of Adidas after the opening ceremony. The experience center provided consumers with outdoor rock climbing and bouldering, waterproof performance experience and a series of other interesting challenges. If the entire journey can be finished by consumers, and then they can get the outdoor memorial presents of Adidas. The managing director of Adidas Group's Chinese region called Mr. Colin Currie said: "We are vey excited that we can develop Adidas '2012 light and fearless' sport in core regions of Chinese sports market".
We firmly believe that the outdoor expansion activity in China this time will greatly promote our "2015 strategy". In Chinese market's development, it is our primary tactic to create and promote Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been committed to providing outdoor athletes and enthusiasts all over the world with leading products and equipments. They are going to be helped challenge the outdoor extreme sports with it. In addition, they also can experience the "total devotion" sports spirit, and constantly challenge and beyond themselves.
Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. In Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities, furthermore, road shows for touring will be conducted by Adidas. It will make local consumers experience Adidas Terex's "light and fearless" on the scene. Speaking of the music golden boy called Justin Bieber, he has become one of the hottest superstars in the European and American pop music circle now. Whether it is the songs and lyrics creating and writing, drum playing, dancing, playing the piano and other aspects, he excels at everything. In addition, the most significant thing can be seen is that he is handsome in his appearance.
But what we will talk with you next is the cooperation issue between him and Adidas NEO. According to the latest news, the authority has officially announced the signing to name Justin Bieber as a global spokesman. The contract is not going to be ended until 2014. In order to celebrate this unforgettable historical moment, Adidas NEO also specially launched the customized version of golden shoes for Justin Bieber. The "Find My Gold Shoes" competition activity, moreover, was sponsored by Adidas NEO as well. It was also heard that winners not only can have the opportunity to get this shoe style, but also can see Justin Bieber face-to-face with zero distance at the same time. You can go to Adidas NEO's official Face book to check detailed information if you like it.