The One Laughing to the End Wins

Nov 20
08:13

2012

Justin Lin

Justin Lin

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From the developing history of ASICS, we can draw the conclusion that each of the famous brand have their own distinguished history. ASICS can teach us the spirit of eternal longing for the best choice, and it just depends on this to select the most suitable shoes for running, and made its fortune. Both the spirit of pursuing and helping others are important.

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The following four running shoes are always be the best choices in the world. Among the four most famous running shoes brand,The One Laughing to the End Wins Articles the United States have occupied three, that are Saucony, New Balance, Brooks and Japan's Asics.
KIHACHIRO ONITSUKA created the Asics predecessor in Kobe, Japan, in the year of 1949. In the early years of Asics, it was more like a shoe factory. And the company had its new name "ONITSUKA TIGER" in the year of 1950.
The company's first big breakthrough came in 1951, a long-distance runner who wearing TIGER shoes won the first prize in Boston marathon race. At the same time, the company made great progress in terms of indoor sports shoes and the invention of CUPSOLE, providing for basketball players the stability and better performance footwear products. In the preparatory process for the 1956 Melbourne Olympic Games, KIHACHIRO ONITSUKA set the company's operating philosophy: to develop the most suitable products for the movement. The new rubber formula provide good cushioning properties, so the magic running shoes was born in 1960. This kind of magic shoes were designed with a ventilation system. In 1961, the first pair of running shoes for the Marathon legend ABEBEBIKILA, was the TIGER shoes. To make the shoes more comfortable affixed to the foot, the TIGER measured more than 20,000 feet, for the selecting of the shoes technical reference material. Among the medal winners in the1964 Tokyo Olympics Games, 46 athletes were wearing TIGER shoes. Australia athlete DEREK CLAYTON broke the marathon record with a shock time. The upper material of TIGER shoes he worn was made up of NYLON material, at that time it was the unique one. In the same year, recording to the first footwear survey published by the RUNNER WORLD magazine, TIGER was in the top list in the testing five jogging shoe brands. By the year of 1970, TIGER became America's largest running shoe manufacturer and nearly 70% of famous athletes were worn TIGER shoes. In the 1972 Munich Olympics, 80% of volleyball players were wearing TIGER shoes. Since the Munich Olympics, TIGER began to flourish in Europe. Accompanied with the acquisition of several small companies, ASICS Corporation was formally established in 1977.
ASICS is the acronym for "ANIMA SANA IN CORPORE SANO", namely strong mind in a strong physique. ASIC-GEL, the super shock-absorbing rubber, AHAR super wear-resistant rubber, DUOSOLE super wear-resistant and non-slip large and medium-sized soles, super flexibility soles of SPEVA, DUOMAX dual density anti-tilt device, TRUSSTIC elastic shock sole are all ASICS patented technologies, under its high-tech, high-quality standard in its production. The combination of several science and technology ensure the wearers to prevent injury, and at the same time, they can enjoy more sports fun during their moving process.
In the 1992 Barcelona Olympics, ASICS became the first Olympic Games officially sports shoes sponsor, this is undoubtedly the ASICS another new peak period. In the year of 2002, ASICS was in the top five sport brands, and all the global professional athletes and sports enthusiasts loved this well-known brand very much. In 2006, ASICS replaced its trademark. In the 1980s, ASICS had sponsored Chinese men and women basketball team, and it also sponsored the 1988 Seoul Olympic Games Chinese sports delegation. The spirit of ASICS should benefit for us all.