The Promotion of Adidas Company Brand

After the opening ceremony, the opening scene was transformed into Adidas's outdoor experience center, which was provided for Changchun people to experience outdoor activities. The experience center provided consumers with outdoor rock climbing and bouldering, waterproof performance experience and a series of other interesting challenges. If the entire journey can be finished by consumers, and then they can get the outdoor memorial presents of Adidas. The managing director of Adidas Group's Chinese region called Mr. Colin Currie said: "We are vey excited that we can develop Adidas '2012 light and fearless' sport in core regions of Chinese sports market".
We firmly believe that the outdoor expansion activity in China this time will greatly promote our "2015 strategy". In Chinese market's development, it is our primary tactic to create and promote Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been committed to providing outdoor athletes and enthusiasts all over the world with leading products and equipments. They are going to be helped challenge the outdoor extreme sports with it. What is more, the sports spirit of "full investment" will be experienced by them, and they can challenge and surpass themselves continuously.
Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. Moreover, Adidas will promote tours of road shows in Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities. It will be possible for local consumers to experience the "light and fearless" of Adidas Terex by themselves. Speaking of the music golden boy called Justin Bieber, he has become one of the hottest superstars in the European and American pop music circle now. He knows everything, no matter it comes to the creation of songs and lyrics, drumming, dancing, and playing the piano and other aspects. What is more, the most important thing is that he is very handsome.
But what we will talk with you next is the cooperation issue between him and Adidas NEO. According to the latest news, the authority has officially announced the signing to name Justin Bieber as a global spokesman. The contract will be fulfilled and will not be terminated until 2014. The golden shoes of customized version has been deliberately released by Adidas NEO for Justin Bieber for the sake of celebrating this historical moment, which can not be forgotten. And Adidas NEO also launched a competition activity called "Find My Gold Shoes". We heard that this shoe style not only can be obtained with a chance by winners, but also can stand a chance to meet Justin Bieber face-to-face with no distance in the meantime. You can go to Adidas NEO's official Face book to check detailed information if you like it.