The Trying of Nike Company Advertising Means

Nike ambuscade marketing strategy lets Adidas that invested 100 million pound to become the London Olympic sponsors feel awkward. Making reaction to unexpected movement course during five to ten minutes is a hard action in micro blog marketing moves.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. It is in London after the 110 meters hurdles competition game that Nike official micro blog @Just Do It published those words, and in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. For Nike, the accident retire of the signed image spokesperson Liu Xiang has negative effect on their brand communication. But this clever micro blogging messages changes a bit decay to magical effect on the brand marketing.Actually, it is not Nike official micro blog first hot transmitting. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is forwarded 20,000 times within 25 minutes. Men's 1500 meters freestyle swimming later the message shows that great is to make the world record after you, and the badminton men's singles final later it published great in the stadium on both sides. Living out your greatness series micro blogging is soon concerned by users. The audiences have used to see the wonderful events, and meanwhile they look forward to Nike saying something about the events.Nike activity on micro blogging has earned a lot of attention, and ambush marketing gained remarkable results. What is called ambuscade marketing is that it is not formal sponsors, and it through all kinds of marketing means let its own trademark connect with game activities. Because ambush marketing sponsorship fee has not been paid, London Organization Committee of Olympic Games has managed to avoid the occurrence of ambush marketing.According to the regulation, Nike could not add the Olympic character and rings identifying in advertising immediately, however this does not imply that Nike will drop this chance to market once in 4 years. Nike, however, thought that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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