Unique Products and Service Create Good Reputation for Nike and Adidas

In a football match, many things can be found there, such as pop stars, goals, champion, famous brands, football tools and so on. It is an important thing for a company to create its special football tools in order to satisfy the demands of football players. In addition, creating tools with high technology for famous stars is another huge and vital project. For football players, to play a football game, many other things are necessary, for example, football clothing, football shoes, etc.As to Nike Company; it tries to be the winner of the World Cup in 2010. And the first thing that occurs to Nike Company should be an advertisement for the World Cup. The advertisement wins great fame, and its name is "write the future". This advertisement is played by C Lo. After that, Nike football clothing is introduced. And these clothing is made especially for the national teams. It should be counted as a surprising thing that brazil which has won the world cup for five tines, Portugal and the Netherlands will choose shirts for the first time which are made from the recycled polyesters. Besides, teams of other countries will also wear shirts made by Nike Company, such as the USA, South Korea, Australia, New Zealand, Serbia, and Slovenia. Recently, a huge change has occurred to the Nike football clothing which is the improvement of worker rights. Then to expand its market, Nike Company chooses football shoes as its target. Shoes of Mercurial Vapor and Mercurial Talaria series all enjoy great popularity in the world of football and these shoes are all chosen by C Lo to wear in the World Cup. According to Nike Company, all these football shoes are new inventions in football filed. The weight of the outsoles on these shoes is reduced because of the direct injected heel studs and the heads of these shoes can be spin with the multidirectional traction pattern as well as the Vapor forefoot plate. With so light weight, these shoes can reduce resistance during the running of the football players.However, as to Adidas, the biggest competitor of Nike Company in football filed, it tires to introduce soccer shoes, and expects to vie with Nike in this way. Adidas Soccer Shoes include many kinds of shoes like sneakers, running shoes, casual shoes, as well as other types of sports shoes. There exist lots of Adidas shoes which adopt suede, canvas, leather and other kinds as their material in order to make these shoes suitable for many activities and give people great comfort. Many kinds of football shoes for players have been created by Adidas Company.Among Adidas shoes, the Adidas canvas shoes should be considered as one example. These shoes are breathable, and with these shoes on feet, people will feel very cozy.Owing to the high quality, excellent service, good reputation as well as super technology, no doubt Nike and Adidas have occupied much place in the football field. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Among Adidas shoes, the Adidas Porsche Design Shoes must be considered as one example. These Adidas Porsche Shoes show safe breathability and offer people great comfort