What’s the Reason that Nike Company Hold the Audience?

On the eve before the London Olympic Games, an advertisement logoed "Live out Your Greatness" was put on the screen of most of the major television stations and websites, the word "greatness", with which people are tediously familiar frequently appeared on the silver screen, which rightly show the beginning of the marketing activities in of Nike's "Find Your Greatness" series in China.A question seeming apparent is brought out, Is Nike the sponsor of the London Olympic GamesMaybe you are more inclined to the answer "yes", which is apparent, too, and the data display like that} In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.But Nike will never give up this big fish since it has been obsessed with almost every important game's sponsor so the come into being of "Live out Your Greatness" series marketing activities also developed hotly, but Nike's spirit of supporting the national movements is one of the reasons of the start of the activities.Then what's the reason that the audience think that the official sponsor is Nike? All that is for its origin, an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. You have to admire Nike's intentions, coupled with its always excellent copywriting; you can't help imagining the Olympic Games spirit after you watch this excellent advertisement which tells the ordinary story of the athletes. Of course, this is the result Nike hope to see.But the BOCOG also clearly declared that it would pay close attention to the dynamic event of Nike, once it has any cross-border behavior, punishment would be unavoidable.The marketing idea "Building up relation with consumers" Nike has been following is mainly reflected in the daily continuously updated of Nike's official micro blogging "@ Just Do It". Nike would always track popular or controversial events of the Chinese team on that day, and made the micro blogging copywriting and micro blogging with map immediately after the announcement of the results of the competition. Of course, it doesn't contain any player's name, also cannot use any stadium pictures. It is difficult to cause people's extensive resonance seriously so that full-time for micro-blog copywriting and picture team is dispensable.Undoubtedly, this great marketing of Nike achieved great success which makes Nike earn a basin full earthen bowl, driving the flow of the other brands at the night of "Liu Xiang's failure", and turned the micro logging a piece of marketing ocean. But the unparalleled success seems to have sounded the alarm of those brands in favor of traditional marketing methods, to simply relying on the endorsement and a wide range of coverage is no longer a panacea, in the onerous networking prosperity today, a really accurate put in together with unrivaled creativity is the key. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

People are familiar with the symbol of Find Your Greatness, which is active in all TV ad before 2012 London Olympic Games. Just as Nike LunarGlide 3 Mujer and Calvin Klein Baratas which bring the comfortable to everyone.