You Fight for It, You Deserve it
From the developing history of ASICS, we can draw the conclusion that each of the famous brand have their own distinguished history. The goal for ASICS is to make the most suitable running shoes, and just depend on this, AISCS keep on its goal and thus make its great success. Both the spirit of pursuing and helping others are important.
The following four running shoes are always be the best choices in the world. Among the four most famous running shoes brand,
the United States have occupied three, that are Saucony, New Balance, Brooks and Japan's Asics.
KIHACHIRO ONITSUKA created the Asics predecessor in Kobe, Japan, in the year of 1949. In the early years of Asics, it was more like a shoe factory. And the company had its new name "ONITSUKA TIGER" in the year of 1950.
The big breakthrough of the company was come from a long-distance winner who worn the TIGER shoes in the 1951 Boston marathon race. At the same time, the company made great progress in terms of indoor sports shoes and the invention of CUPSOLE, providing for basketball players the stability and better performance footwear products. During the process to prepare for the 1956 Melbourne Olympic Games, KIHACHIRO ONITSUKA set a goal for his company, to make the most suitable shoes for sports. By the application of the new rubber formula, the first magic running shoes was born in 1960. The magic shoes were designed with ventilation system. The Marathon legend ABEBEBIKILA preferred TIGER shoes as his first running shoes from 1961. In order to select the most suitable technical reference material to make the shoes, the TIGER had been measured for more than 20, 000 people's feet. In the 1964 Tokyo Olympics Games, 46 medal winners were dressed on TIGER brand shoes. In the same year, Australia DEREK CLAYTON broke the marathon record with an amazing result. The upper material of TIGER shoes he worn was made up of NYLON material, at that time it was the unique one. In the same year, recording to the first footwear survey published by the RUNNER WORLD magazine, TIGER was in the top list in the testing five jogging shoe brands. Untill 1970, TIGER became the largest running shoes manufacturer, and 70% hot athletes were all wearing its shoes. Nearly 80% volleyball players in the 1972 Munich Olympics games worn TIGER shoes. Since the Munich Olympics, TIGER began to flourish in Europe. Accompanied with the acquisition of several small companies, ASICS Corporation was formally established in 1977.
The name ASICS is an acronym for "ANIMA SANA IN CORPORE SANO". ASICS has always obeyed the most high-tech, high-quality standard in its production and developed several patented technology, such as: ASIC-GEL, the super shock-absorbing rubber, AHAR super wear-resistant rubber, DUOSOLE super wear-resistant and non-slip large and medium-sized soles, super flexibility soles of SPEVA, DUOMAX dual density anti-tilt device, TRUSSTIC elastic shock sole, etc. With several science and technology combined together, when you wear ASIC shoes, you can not only benefit from its protection function, but also the sports pleasure.
The 1992 Barcelona Olympic Game became the new peak period for ASIC, in which year ASIC became the first Olympic Games officially sports shoes sponsor. In the year of 2002, ASICS was in the top five sport brands, and all the global professional athletes and sports enthusiasts loved this well-known brand very much. The new trademark was changed in the year of 2006. In the 1980s, ASICS had sponsored Chinese men and women basketball team, and it also sponsored the 1988 Seoul Olympic Games Chinese sports delegation. We should learn from ASICS, their spirit of helping others.
