4 Problems that Hinder the Adoption of Salesforce and Ways to Address Them
Salesforce adoption isn’t easy and is hindered by several barriers that need to be addressed to ensure hassle-free adoption.
As leaders in the cloud CRM space, Salesforce offers significant benefits to organizations. By helping gather and analyze relevant customer data, Salesforce can help organizations manage and strengthen the customer relationship. However, just like any other technology, adopting and integrating a new CRM (Customer Relationship Management) within a business ecosystem comes with its own set of challenges. In fact, getting your organization (including your sales team) to succeed with Salesforce adoption is often hampered by some common barriers:/
Absence of Buy-in by a Sales Team:/A common barrier to successful adoption of Salesforce is the lack of buy-in by the sales team. It doesn’t make sense to purchase software and expect your sales reps to follow your plan for implementation without understanding their concerns. It’s essential to speak with your team and explain the objectives and benefits of implementation, before investing in a solution./Such a move will earn you the trust of your team that will be ready to provide you necessary Salesforce Support as and when required.
Comprehend the Roadmap behind Effective Implementation:/Being an extremely useful system, it doesn’t make sense to implement it for a particular department. Rather, it’s essential to have a long-term vision behind a successful implementation. While most organizations, primarily sale driven organizations may consider using Salesforce with their sales and marketing departments, its usage should ultimately trickle down every department of the organization. This is because, for any organization, the customer journey begins from the marketing/sales department and is also the starting point of customer data that accumulates over time. Managing such humongous data can be intimidating and should include departments that should use the system and should be involved in the full platform roadmap./
Technical Frustrations:/While Salesforce is a robust tool with multiple benefits, it’s a complex system with many features, functionalities, and components. Your sales team might find it intimidating to use such a system while keeping up with the quotas. It’s important to assign a Salesforce administrator who besides addressing the technical Salesforce needs of your team can monitor the department alignment and activities. Such a person doesn’t make salespeople feel like an alien during salesforce adoption./
Data Consistency:/Implementing a Data standard policy in your company is the key to getting clean and consistent data across all platforms. The ability to figure out data errors within the system and rectify them should be included in the policy. Moreover, data inconsistency may occur when businesses connect their CRM’s with other apps. It’s recommended to use Salesforce as the central hub for all your data and sync with other systems./
The decision to implement a robust CRM system like Salesforce to ensure operational efficiency is an intelligent move by organizations looking to make the most of this technology solution. However, Salesforce adoption isn’t easy and is hindered by several barriers that need to be addressed to ensure hassle-free adoption. By partnering with an experienced Salesforce Consulting Company, businesses can address the problems hindering the adoption of Salesforce.
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ABOUT THE AUTHOR
Allie Laine is an MBA with more than 5 years of experience in content writing and development. Her expertise lies in writing content around the Salesforce Consulting domain such as Salesforce Support, consulting and Salesforce implementation Partners. Apart from Salesforce, she has also created content around various new and disruptive technologies. Apart from writing, she has also mastered the skills of editing and proofreading.