Adding The Perfect Text To Your App

A well-crafted app is made of much more than just graphics and animation. Without text, your app is left to attempt self-explanation, which is nearly impossible. Due to such, it is not only critical that your app has text, but it is even more vital that it has text that is engaging to those using the app. While it can be difficult at times to effectively engage a mobile audience so accustomed to short attention spans, the best method of doing so is through the use of text specifically aimed at your app’s target market. 

Tuning Your Text To Your Target Market

Targeting the text of your app to a specific demographic is a reasonably simple process. With that said, it does require a certain skill that a content writer with a background in marketing is best suited for. Whether you possess such skill, or you have someone on your staff with the skillset, your goal should be to first pinpoint your app’s target market, and then use everything you know about that demographic to develop its text content.

A great example of the varying text content that apps can have is found when comparing an app designed for kids and one designed for adult business professionals. An app specifically designed for kids is going to use much simpler text and an age-appropriate vocabulary that is designed for a young audience. On the other hand, an app designed for business professionals will use terminology that is geared, obviously, for adults, but that is also specific to the business world.

Through the varying range of text requirements for different demographics using your app, you can best get a sense for the terms that you should be using. For instance, if you have an app designed for kids, you should limit your usage of words longer than five or six letters. For the most part, words with one syllable, and sometimes two, are best for younger audiences. Conversely, for business professionals, you will want to use words that are relevant to business-speak and that are proper in nature. What’s more, for business professionals, you should use language that is very clear and concise. In other words, don’t beat around the bush — get to the point of your text’s message as quick as possible.  

Targeting A Broad Audience With Your Text

When attempting to aim your app’s text at a broad audience, the process undoubtedly gets a bit trickier. For example, if the market for your app consists of a wide spectrum of ages from kids to elderly users, then it is best to use simple language that is understood by the youngest user, but also does not patronize older users. This is best accomplished by using words in an effective manner — instead of using a complex vocabulary, aim to use synonyms that are easily understood.

Conclusion

The process of targeting your text to demographics both young and old — or sometimes both at the same time — can be quite a challenging task. In such cases, it is best to know the intellect of your target market, and subsequently prepare your text content accordingly. It always helps to work with a professional content writer and/or someone with a marketing background that also has extensive knowledge of targeting text content to a specific demographic. If you can effectively target your app’s target market with your text content, then you will already be a step ahead of most apps in their design phase.