The advent of online marketing has affected hotel industry too. There is tremendous increase in online bookings of hotels. Know more about the benefits of online booking for hotels.
Like every other industry, the advent of online marketing and online booking has affected hotel industry too. According to a recent survey, more than 40 percent of the total hotel booking is made online. The online booking has not only made it convenient for the travelers to make the bookings, but also the hotels are getting more and more bookings due to available discounts and offers present online. Let us have a look how the hotels can use online booking to their advantage.
Wider audience: Online portals help the hotels to receive bookings from a large number of travelers. Even a person sitting in a different continent of the world can make a booking in any hotel just by a click.
Advance booking: Since the bookings are made online, hotels get to know the bookings in advance. The guest can mention their special requirements if any and the hotels get sufficient time to fulfill them.
Virtual tours of the hotels: With the online booking portal, hotels can present a virtual tour of their rooms or 360-degree view so that the travelers can be sure what they will be offered. This reduces the chances of any dispute when the travelers arrive at the hotels.
Customer feedback: Online booking websites or web portals have the options of feedback where the guests can put in their valuable feedback of their stays. This helps the hotels to improve and provide a better guest experience next time.
No involvement of agents: Since the booking is done directly at the hotel website and the guest carry their acknowledgment slips, the chances of any involvement of middle-men or travel agents is directly ruled out.
Better transparency: All the offers and discounts are made available at the booking website and thus complete transparency is offered. Hotels also get to know the booking patterns of the travelers and get to improve their booking chances.
Prompt cancellation notification: Whenever there is a cancellation. The hotel authority is notified so that they can put up the room again for booking. This saves the time and revenue whenever there is a cancellation from the guest side.
A major need of the hour is the installation of hotel management softwares that helps the hotels to easily put the rooms on the online portal for bookings. The software takes care of every need of the hotel authority from booking till the time of check-out. Due to these advantages, hotel software India has become quite popular among the hotel authorities all over India and also worldwide. Thus, if utilized properly, hotel management software and online booking platforms can help hotels attain great heights in terms of popularity and revenues.