What does the term mobile solutions imply and what makes it so highly sought after in today’s times? This article takes a closer look into it, its benefits for the new age enterprises and why organizations today should be serious about it.
Enterprises today need to revamp their business strategy to shift the focus to mobile devices. They need to take into consideration the way in which the ever increasing number of mobile users is changing the way users interact with a business. Today, more and more people are embracing these devices and according to Statista, the global number of smartphone users is all set to cross the 5 billion mark by 2019. This has had and will continue to have a huge impact on businesses across the globe, and affect key aspects like brand building, reach and awareness of the brand, quality of user experience and also the quality of customer service.
Businesses today are increasingly waking up to the need to formulate a mobile-based business strategy, thus creating the need for mobile solutions – solutions that help businesses create an effective strategy to capitalize on the mobile trend that is ruling right now. These solutions are designed to help businesses harness the business benefits that mobility has to offer and pave the path towards business growth.
Leading IT solution firms like The Digital Group, ADP and Accenture offer highly effective mobile solutions, which primarily consist of two broad category of solutions – enterprise mobility solutions and consumer mobile applications.
a] Enterprise Mobility Solutions:
Enterprise mobility solutions refer to applications that allow employees of an organization to access information and organizational data on their smartphones and tablets. The need for enterprise mobility solutions is the fact that limiting work to the office desk can often cause unnecessary delay, thus hampering efficiency and productivity and sometimes, also leading to an increase in costs.
b] Customer Mobile Applications
As the name suggests, customer mobile applications are applications that are built for the customers as opposed to the enterprise mobility applications that are built for the employees of organizations, both forming a part of mobile solutions. Today, there is a need for mobile applications (or apps) that help people use their devices to perform any and every task. These applications are built for multiple platforms or for a single platform, based on the user’s requirements.
Customer Mobile Application Solutions consist of developing mobile apps for Android, iOS, Blackberry & Windows.
Conclusion:
Mobile solutions are thus the need of the hour if businesses have to make a mark in the highly competitive market with the help of a bunch of empowered employees who are highly productive at work and strive to improve the brand value of the business through a boost in the quality of the product, coupled with an enhanced level of user experience and customer service.
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