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When we are ready to do something new and important, we want to ensure that we get everything right, especially in the business world. Today, the competition is so severe that businesses are doing their best to minimize any chances of loss. Due to the bad economy, employers are very cautious in terms of where they spend or invest their money. Now, they feel even more intimidated when they have to spend money to create something as important and significant as their brand identity, i.e. logo design. They not only want to give their money to the right designer, but they want to get the perfect logo to represent their business.
Now, to ensure that your designer doesn’t give you an ordinary design, you need to know the vital elements that will make your logo a successful brand image. So, here are the 5 tips that you must know to evaluate your logo and guide your designer.
1- Keep it Simple: Your logo design is a small design. Putting on too much make-up or heavy clothing will kill its purpose. So, what you have to do is to keep it simple. Logo design experts actually recommend that you put in efforts to create a simple logo and avoid creating complicated designs that people won’t be able to remember easily. A simple logo is not only easily memorable; it also makes your business look professional and elegant without any complicated business practices.
2- Use 2 Colors Max: Using a lot of colors will only kill the purpose of your logo. You don’t want to create a cartoon; you want to create your business identity. Hence, it must look right and professional. If you use too many colors, then your logo’s purpose will be lost. You don’t want people to just look at the design, you want them to trust your business as well. Thus, use maximum 2 colors. This will also ensure that your logo looks good in black and white as well.
3- Portray Your Business Model: Since it is the job of your logo to represent your business, you need to ensure that it correctly represents your business. After looking at your logo if a person thinks that you own a fast food restaurant, even though you own a computer shop, then your logo is terrible. It may be eye-catching with best color-combination, but if it’s unable to portray your business correctly, then it’s simply useless.
4- Do Not Offend Anyone’s Beliefs: The purpose of your business identity is to attract potential buyers, not offend them at all. You need to ensure that your logo doesn’t hurt the religious or political beliefs of anyone. So, this is something you have to specifically tell the designer.
5- Ensure that it’s Resizable: Your logo will be used on different platforms to promote your business. Hence, you need to make sure that you can easily change its size without losing any of its details. If it gets messy when you resize it, then it won’t look professional at all.
So, ensure that you keep these tips in mind when you create your logo design to get more for your money.
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