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Painting is a multifaceted form of visual art. It can be a “still life or landscape” that an artist puts on the canvas just the way he sees it in reality without any alteration and it can be “theme based” as well where the colors and objects have an inner meaning to reflect which is usually an important message that needs to be sent across. Similarly a logo design can be as simple as a landscape or still life and can be as different as a theme based painting.
The basic and foremost objective of a logo design is to mark the identity of an organization or a brand in the market and it can attain this objective only if it reflects the corporate vision of that organization in true sense.
Logo Design as simple as a Still life or Landscape: The one thatdoesn’t require an exercise of mind at viewer’s end in order to manipulate its meaning is termed as a simple logo. It can just have a name of the company, symbol, any alphabet or a picture that is easy for the customers to relate it with the brand or the organization. They doesn’t require a longer time period neither for their designing nor for their understanding by the viewer.
Just a glimpse over a simple logo design is enough for someone to memorize it and that’s what one wants from his/her logoto contribute to the business. Once your target customers are able to memorize it, they will be able to relate it to your business and that’s the point where your consumers start trusting your products and your organization. A simple logoworks well with the psyche of masses because not every mind has the ability to understand the creative manipulation.
Logo Design as Different as a Theme Based painting: There are certain logo designs which comprise of some graphic illustrations that have embedded in them a certain meaning connected either to the products, services or business vision of the organization. Being different doesn’t mean at all to load your logowith complex kind of graphics that are far beyond the ability of a common man to understand. A design with an easy graphical illustration is enough to be put under this category.
There are certain organizations whose nature of business demands the reflection of creativity through their logo design and other marketing materials. For instance if an organization has a business of interior designing then it will be good to have its logo designed creatively and aesthetically. The target customers will be able to get a slight insight of their work quality and it will best portray the nature of their work. In such a case, a logo design without the flair of creativity in it will not be much effective.
Choice of a logo design must be made considering some essential factors which include nature of business, target audience and corporate vision. It must be in line with the nature of your business, your target audience should be able to relate to its features and colors and it should reflect your corporate vision authentically and precisely.
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