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It is good that more and more businesses are realizing the importance of SEO (Search Engine Optimization) for reaching more audiences. While optimizing their web designs for search engines, many people ignore the real visitors to their website. When their SEO efforts succeed and they start getting actual visitors, they find out that new visitors are bouncing back from their website. In this article we will discuss how one can decrease the bounce rate by tweaking their web design, and how these visitors can be provided a better experience which ultimately leads to sales and conversions.
Content is the King
There is nothing more annoying than a search result that leads us to a page with no significant information on the topic that we were searching for. But then how these web pages appear in top results for that search query? Because, they were optimized for search engines but the website owners forgot to optimize these pages for real people. So if you have a website and you don’t want people to go back without further exploring it then the most important thing that you should take care of is the content.
People search the web to find the information they needed, so if they find your website in a search result then they are expecting to find that information on your website. Make your pages content rich with relevant and useful information and this will make people stick to your site, bookmark it, share it or even make a purchase or conversion on your site.
Describe the Content
Many times providing information rich content proves to be insignificant. It is not because your content is not appreciated by the web surfers but because it is not described optimally. Make use of headings, bold readable text, and change your web design to be more usable. This will make it easier for visitors to spot the content on your website.
Be Easy On Eyes
Your web design may have the greatest color scheme and the most brilliant animations, but this is not what people are looking on the web. The aim of your web design should be making your web design more usable. This means that you should use colors and graphics that are easy on eyes and people can take full advantage of your contents. Your web design should make it easier for people to find the links to click on, to spot the search boxes, and to easily navigate their way through different sections of your website.
One you have a website with a great web design and informative content, the next step is to tell the visitors what they can do on your website. It is likely that most people visiting your website would not make a purchase, or signup for special services. So you need to provide them tools and features that they can use on your website. There should be activities, like user forums, or a blog for discussions, a newsletter offering to sign up for, share buttons so that people can share your website on their social networks, or some other action. This will make your website more fun and instead of reading and leaving, your visitors will spend more time on your site.
Web Design – Price and Quality
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Web Design – Complete Business Platform
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Essentials of a Professional Website Design Company
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