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In today’s marketing driven world, it is becoming more and more competitive to stand out of the crowd. Businesses in general are spending much more resources on standing out rather than selling. Marketers are shifting their focuses on brand building and establishing an identity in the market. A logo design plays crucial role in today’s marketing strategies. It is used to establish a unique visual identity for the business. Hence it is more important to for businesses to have a logo design that can help with their larger marketing goals, such as standing out of the crowd of their competitors and influence their targeted market.
Lager corporations have the resources to do market research before approving a logo design to go public. However, when it comes to small businesses they usually don’t have the resources to conduct such expensive marketing research. But small businesses have a little edge over the giant competitions when it comes to collecting data about clients and potential buyers. Small businesses can be more social and can communicate with the clientele directly on a more personal and human level. Large corporations on the other hand fail to achieve such goals even when they mail their customers postage paid envelops with a feedback form.
Using this edge small business too can easily find out the effectiveness of their logo design. Before introducing a new logo design small businesses can ask their customers that they are going to shop for a logo design and would like to collect their input too. Thanks to social web marketing small businesses can collect such information on their social networks or fan/ product pages. If you are not on online social web, well then it is time for you get on board with social media band wagon and start promoting your products there. You will be surprised to find out how many of your existing customers already use social web and they would be delighted to meet you there.
As a small business you can even announce a logo design contest where your customers can send in their design ideas. You can give the winner a special discount on your products or services. But remember you are not going to use an amateur design as your logo. Take the winning logo to a professional logo designer and ask them to build something upon it.
Remember it is not always the faulty logo design causing you the trouble. Perhaps it’s the way you are using it. Small businesses are using their logo designs almost everywhere from paperbags to paper cups. The more you spread your logo around the more familiar your clients would get with your logo.
You should also pay attention to the theme of your logo. Sometimes businesses use logo designs that do not even match the description of their business. Another thing you might want to pay attention to is your mission statement. As a small business you need to get up close and personal with your clients to tell them that you care because you are one of them. This time tested technique has been in use since many decades now. However you don’t need to sound too desperate.
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