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Should You Hire a Freelance Logo Designer or a Logo Design Company?

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When you are ready to create your business identity or Logo Design you have two options in front of you: 1) You can hire a freelance logo designer to do the job for you or 2) You can hire a logo design company to create your brand identity for you. So, what should be the best choice for you, keeping in view that you donít know much about the design industry, logos and brand identity? To make your life easier and to help you make the right decision, we will now discuss these two options in detail, so you can make a perfect decision.


When you hire a freelancer, how can you trust him? If you find him on the internet, how will you know that his portfolio is authentic and he has not copied the top-notch designs of other designers? Since, there is no way to find out, you will have to do lots of research on the reputation of that designer. Now, there are a lot of designers who are famous, so you may not have so much trouble finding out about your preferred designer if he has a good reputation on the internet.

On the other hand, hiring a design company to create your business identity may be a better choice, because a reputable company does its best to win the trust of their clients. This way they can retain their value in the market. So, if you have lots of time in hand, then you may go ahead and do research about your preferred designer. If you donít have much time, you are better off acquiring the services of a professional company.


When it comes to creating your business image, you should not compromise on quality. Hence, to ensure that you get quality work, always hire an experienced designer or company. Hiring an amateur may eventually turn out to be the biggest mistake of your life. Experience teaches you a lot as your education through books and then practical knowledge and inspiration in practical life work together to improve your skills. Thus, it is always recommended to search for an experienced brand identity designer of company that will help you portray the true image of your business through your logo design.

Hiring an inexperienced person just to save a few bucks will make you lose thousands of dollars from potential clients in the long run. So, when it comes to hiring (whether a freelancer or a company), give value to their experience.

On Time Delivery:

This is something very important. Before hiring, talk to them and ask them what will be the penalty if they couldnít meet the deadline. Some designers and companies donít care about the deadline once they get your money. So, you should first discuss with them about the penalty. This way you will be on the safe side.

SoPsychology Articles, these tips will now allow you to evaluate a logo designer and a logo design company and then determine which one will be suitable for your project.

Source: Free Articles from


Claudia Winifred writes content for logo design & website design.

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