Some Basics to Keep in Mind While Designing Logo

Logo designing is the most important element to building the visual identity of a brand. Just placing a brand name in a square area is not logo designing. Logo is an essential for creating a great first impression. Often a visitor to a website makes up an impression about the professionalism and reputation of a brand from the logo design itself. So, the importance of logo designing from the psychological perspective is immense. A logo appeals to everyone – from the toddlers who can’t even tie their shoelaces to elderly people. Logos that are successful are instantly recognized. If you want to create a memorable logo keep in mind the below given points:

• Unique: Successful logos are unique. They are not afraid of treading new areas and being innovative. Imitation or taking inspiration does not work when it comes to logo design. In the Internet era it is easy to imitate a logo, but at the end of it the purpose is not served. You may look through as many logos as possible, but at the end of it the thought has to be fresh. There are no hard fast rules of logos, so play with innovative thoughts.
• Understanding: A logo cannot be designed without completely understanding the brand. The target audience of the brand and their psychology should be well understood. The designer also has to decide the kind of positioning a logo intends to create in the minds of the audiences. Unless an emotion is evoked, the logo can never stick to the minds of the audiences. Lots of research about the brand and its target audience is required before designing a logo.
• Color: The choice of color is more important than it is initially perceived. Each color carries a different meaning. Each shade within a primary color has a different significance. So, the key is to use a color that resembles the emotion you are looking to evoke. Even a minute change in the shade can convey an entirely different message. It is important to understand the psychology of colors.
• Name: Next comes the turn of using typography to write the company name. Each stroke applied to the brand name is important. The use of a certain font should have some purpose. Readability is the essential aspect to consider while choosing a font. The simple font families such as Helvetica are good for brand names.
• Flexibility: Yes, playing by the rules is suggested by many experienced logo designers. But groundbreaking logos have been conceived only by designers with an open mind. Keep yourself open for innovations as well as it portrays the brand and carries the right message to the audiences.

For now, you can work on this logo design fundamentals. If you want a free logo design in Slough then Stunning Works is offering a limited time offer.