Look, speed, content and navigation are just some of the issues to keep in mind when you design a successful website on the Sunshine Coast.
From the right look and feel to professional backlinks and a sound SEO strategy, there are many ways of creating a successful website. Here are some great tips from leading Sunshine Coast developer, Suncoast Web Solutions.
Get The Focus Right
As odd as it sounds, it always seemed to me that Ye Olde Worlde websites - that is, anything pre-2006 - were designed more for the owner than the user! These days the top tip for ensuring your website will be a success, is to focus on UX - or User Experience.
This takes the concept of 'the customer is always right' to a whole new level. Who cares what you think should be on your website - it's all designed to attract the user, hold the user, entertain and inform and user and, hopefully, convert the user to a customer.
Many of the following tips fall under the category of UX, so we can go into them in more detail, but the rule of thumb is to ensure the user goes away happy.
Be Responsive
RWD - or Responsive Web Design - is the best thing you can do to ensure your website is a success. It's all about the mobile user remember, and your website must be able to work perfectly on a mobile device. That means high speed, easy navigation, minimal or zero pinch-to-zoom and clear images.
You may think that simply having a second (mobile) website is the answer - and it is possible - but web development on the Sunshine Coast generally advises against this. Far better to have just one URL, especially as far as Google search is concerned.
Content is King
Boring, repetitive, poorly written and overly commercial content will not only bore your users, but could also earn you a big slap on the wrist from Google! Quality content is a key requisite for a good website nowadays and it needs to be well written, entertaining, engaging and informative.
With excellent content management systems available, there's really no excuse not to deliver. What's more, your content is the perfect vehicle for your SEO strategy.
Looking Good
While it's things like content and SEO that really makes your website a success, you do need to make it attractive, too. We generally find that simplicity is the key. A favourite at the moment is using a monochrome theme, that uses one colour to highlight important points. Images should be sharp and correctly sized to open quickly, and fonts should be modern and easy to read.
Navigate Your Way To The Top
Think about your own user experiences. What annoys you and drives you away from a site? Slow loading speeds, for sure, but how about tricky navigation? Users do not want to click more than once or twice to find what they are looking for. And they certainly don't want prompts and gifs popping up every three seconds.
Web design on the Sunshine Coast is an ever evolving creature, that must constantly adjust to keep both the users and Google happy. These are just a few tips on creating a successful site and there are plenty more where these came from!
