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The Top 7 Flash & HTML5 Video Players for Ad Monetization

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options.

 

The Top 7 Flash & HTML5 Video Players for Your Website

 

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month.

 

On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is more than six billion hours.

 

Add Facebook into the equation and online video consumption becomes even bigger. More than 323 days worth of video content is viewed on Facebook every single minute, making it clear that users love watching videos online. I guess that means that there is an inherent irony in watching Zombie movies, then...

 

If you’re a publisher then, most likely, you’ve already done this math. Video content is a great asset for increasing engagement on your website, hitting higher monthly pageview figures, and retaining your audience for longer. Better yet, it’s super easy to add engaging video content to your website.

Important factors to look for in a Flash/HTML5 video player

 

To compile our list of the top video players, we looked at nine different factors:

 

 

  • Price
  • Reporting
  • Speed
  • Integrations/API
  • Accessibility
  • Responsiveness
  • Customizable
  • Playlist Builder
  • Formats
  • VAST & VPAID Compatibility

 

VAST & VPAID: What’s the difference and why does it matter?

 

VAST and VPAID are two different specifications used to serve video ads. Both specifications have some shared characteristics, but also have several differences:

 

 

  • VAST (Video Ad Serving Template) is an IAB specification designed for displaying video ads to users. VAST supports simple in-stream video ad formats, but does not support ad interactivity.

  • VPAID (Video Player Ad-Serving Interface Definition) is a specification that establishes a common interface between video player and ad. VPAID allows advertisers to serve video ads that are interactivePsychology Articles, with ongoing communication between the ad and video player.

 

 

The top 7 Flash and HTML5 video players Cedato JW Player Video.js WP Ad Player Radiant Media Player Ooyala FreeWheel.tv



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