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Advertising tips for your video sharing website

Online video advertising has become a more popular tool for marketing, demonstrating product capabilities and conveying info than entertaining oneself. Read and youíll learn about ad formats mostly used on video sharing websites.

Video will be on all websites. Itís no longer just an entertainment on a video sharing websites. It has become an effective tool for marketing, instruction, conveying information of all kinds.

  • e-Commerce leaders Amazon and Zappos encourage users to share video reviews. Per Zappos video experience increase sales 6% to 30%.
  • More and more job seekers upload video resumes online for prospective employers review. Video resumes increase odds in getting hired to at least a 30%.
  • Wikipedia announced rolling out videos soon.

Video wonít simply be on all websites. Video ads will merge into rich media and display banners.†It is right to say that there isnít enough advertising to make all publishing online profitable. At the same time if to insert a video-enabled ad where a display banner exists today, it will still become more profitable.


Video advertising tends to be huge but whatís the prevailing ad format?

Stakeholders mostly follow televisionís 30-second ad spot and searchís paid listings.

Pre-roll ads are often compared with pop-ups (mid/post roll ads - with pop-unders). Most internet users hate them. Nonetheless:

  • They are mostly demanded ad format.
  • It is easier to include a pre-roll when syndicating to other websites and platforms.
  • More often advertisers reduce a 30-second ad to 5-10 second pre-roll and make it more interactive.

Contextual display banners are not necessarily companion banners.† Companion banners come bundled with the video pre-roll, but sit alongside the video. Contextual banners come without the pre-roll.† Whereas most banners disappear quickly next to text with one downward scroll of the mouse, alongside a video player, that banner becomes quite valuable and top-of-mind since people are just staring at the video.

There has also been the rise (and fall) of overlays, which is basically an expanded Picture-in-Picture format.

Content producers adore branded content (more than product integration and product placement) or outright sponsorships.

Viral video is not an ad format, but it is not quite branded content nor is it supported by ads.†

Achieving success with content alone becomes a recipe for failure.† All content will need to be supported by a media buy or some kind of promotional push. After all, on TV you spend millions creating an ad but you need to buy media spots to promote it.†Itís not going to be that different online.

These are most commonly used ad formats and it seems there wonít be a single dominant ad format. Which one is better for you? Try and experiment, again and again! SometimesArticle Search, the solution is simpler than you imagine. will help you in that. This video sharing website software is developed to provide a good opportunity of playing with various ad formats and will include a wide range of features for you to launch your own website like YouTube.

Sign up for Beta-tester program to be one of the first ones who will evaluate the software!

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Pilot Group Ltd focuses on developing, selling solutions for e-business and technically supporting its customers. We develop solutions in different business fields: real estate, dating, e-commerce, video community, and others. The accompanying services (hosting, SEO, designing and developing per customer request and specification) help to satisfy a wide range of customer needs.

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