Airplane advertising (also called aerial advertising or, sometimes, beach advertising)
The term “aerial advertising” might seem a bit foreign. Although
most of us understand the concept of radio advertising, or even the term
“print” advertising, aerial advertising might not be so clear.
Airplane advertising (also called aerial advertising or,
sometimes, beach advertising) is a medium through which thousands of people can
be exposed to the ad at one time. Airplane advertising refers to banner towing
at the back of an airplane. These banners can be long and thin, or large and
rectangular. They are often bright and colorful and carry simple, easy-to-read
and easy-to-digest messages.
Aerial ads are usually targeted to specific groups at beaches
during the summer and spring break and at sporting events. The benefit of
airplane signs over other types of aerial advertising is the sheer novelty of
the form and the attention it naturally gets when people see an airplane
message down below.
Another advantage that many businesses see in airplane advertising
is the value for the dollar. While advertisers might pay each time an ad is run
on the radio or in the newspaper, with aerial advertising, the advertiser pays
only once for the graphic art and the development of the banner. Each time the
banner is flown, the company pays for the flight time, but not for each ad
Like airplane advertising, skywriting is an ad or message that’s
flown overhead, but that’s where the similarity ends. While airplane
advertising uses aerial banners that are specially designed with custom artwork
and special messages, skywriting is a much simpler (and yet also more
difficult) process. Skywriting involves the use of messages that are drawn or
written in the sky by special smoke.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.