Gareth Parkin

What Works Best On A Promotional Umbrella?

When looking at promotional items, there is a lot of information that can be included. However, when it comes to particular items, you may want to go with the concept of “less is more”. This may be true for promotional umbrellas.

Although you want certain information to be found on any promotional products your company may give away, having too much information on certain items may make the “advertising” look too busy and not very appealing.

Although promotional umbrellas seem to be a perfect place to put a great amount of information, due to the large area that can be utilized, adding too much information may lessen its effectiveness. Promotional umbrellas may only be seen briefly, out on the street or on a crowded golf course. Having a whole lot of information on the canopy of the umbrella may make it harder to read, making it a less effective advertising tool.

So, what information works best on a promotional umbrella? In looking at several samples, this seems to be the current trend of information included by companies using this promotional tool:

1. Company Logo – first and foremost, you will want to see your company logo on the promotional umbrellas you give away. This is especially true if your logo is unique and will stand out in the minds of anyone seeing it. If well known in your area for a particular service or product, your company logo may be the only thing you have printed on your promotional umbrellas.
2. Company Name – this will really go hand in hand with your company logo. In some instances, when these items are given out by a brand new business, the company name will actually be more important to include on the promotional umbrellas than the logo. On most promotional umbrellas seen, both company logo and company name are included.
3. Company Slogan – if you have a catchy saying which you include on most or all of your promotional materials, it would be a welcome addition to your promotional umbrellas. The saying should be short and catch the attention of whomever might be reading it.
4. Company Phone Number/Web Address – depending on the customer base you are hoping to reach, a company phone number or web site address can be added to your promotional umbrellas. Remember that your company logo and name needs to be readable, though…so do not include this information if it will distract prospective customers from catching your name. Phone books and key word searching can provide the curious with your business phone number and website.

Other information like your location and address can take a lot of room and make a promotional umbrella nearly impossible to read. It is really in your best interest to refrain from adding such information to the canopy of the umbrella, if possible.

Article Tags: Works Best, Promotional Umbrella?, Promotional Umbrellas, Company Logo

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