Color Choices in Marketing Materials

Let’s say you have decided to print business cards through an online printing service because you know that they will help you create the perfect color business card for you business. That’s a great move from you, but choosing the right printing service is not only the most important thing to consider when creating colored business cards or any other marketing material. It’s exceptionally vital to pick the right colors to use.

Colors are basically used as non-verbal form of communication. They can touch on people’s emotions and convey the meanings and messages you want them to know. The right choice of color will help you attract attention easily, communicate what your business does, and create the first impression you desire. If you want to achieve all that, you have to effectively pick the right color that fits your business.

Each color has a meaning, and each meaning varies from one race, age, or gender to another. It is important that you carefully pick the right color that will signify the right meaning and message you want to convey to your target audience. It will help if you know who your target audience first so you can effectively pick the right colors to use. To help you understand the meaning behind each color, here’s a quick guide to the different colors and what they symbolizes:

- White basically symbolizes purity, innocence, simplicity, peace, winter, and marriage. In some culture, white symbolizes death.

- Green symbolizes nature, luck, generosity, and wealth.

- Blue is used to represent loyalty, peace, knowledge, integrity, power, and security. This is often used in business as it is apt in creating loyalty and trust among customers.

- Red is used to symbolize strength, urgency, and passion. If you want to add a sense of urgency or excitement on your materials, this is the color to use.

- Black is used to represent power, sophistication, and formality.

- Yellow represents joy, hope, and spirituality. It is often used if you want to convey a relaxing feeling on your materials.

- Orange is used to represent, eagerness, warmth, and vitality.

Whatever type of material you use in your marketing campaign, the right choice of color is always crucial. In fact, it should be taken into consideration before anything else. If you are at lost in the kind of color to use on your marketing materials, you can always ask the help of your designer or online printer. They are the experts in the field so they know which color will fit perfectly with your business.

It’s always advisable to use the same colors in all your materials. This is to promote consistency which will help your customers get familiar with your business easily. Even in the colors you use on your logo, they should also be consistent with the rest of your materials. This will help promote your brand effectively and impressively.

Keep in mind that the colors you use will reflect on your business image. It is best to carefully choose those that best fit your business so you convey the right image and impression. The right choice of printing company will help in your choice of colors. Be sure to work with a competent one so you get the best value from your investment.