Preparing for your Postcard Marketing Campaign

In today’s high speed world of Internet marketing, believe it or not, there is still a room for postcard marketing. For decades, direct mail post card marketing has been proven time after time to be an effective and impressive marketing tool. Despite the benefits provided by online marketing, there is still a lot to be achieved in postcards. But unlike e-mail marketing, mailing post cards is not free but they are cheap. If you want to do post card marketing, you might want to be prepared for the cost. Here are some of the things to keep in mind when doing post card marketing:

1 – Be sure your mailing list is updated. If you keep on using an outdated mailing list, you run the risk of getting your cards lost in the mail. This will only cost you to lose a lot of time and money. Make sure to get rid of the bad addresses so you don’t waste a lot of money.

2 – Post cards don’t require an envelope so it would be easy for people to read your message. It is important that when people look through their mail, they will easily notice your card. Because letters on an envelope are often trashed easily, post cards eliminate the need for opening so your message is delivered straight from the mail box. Your recipient doesn’t need to exert a lot of effort just to know what you have to tell them. This reduces the chance of your cards getting in the trash without getting read.

3 – Send your cards through First Class mail. Although sending post cards in bulk is a lot cheaper, you won’t get forwarding or even correction of address. If you want to get these services, you might want to go for First Class mailing to keep your mailing list updated. This will allow you to stay in contact with your customers even if they change address. It would even be better to use real stamp than inked impression so your cards won’t be considered as junk mail.

4 – Be sure to consider the postal regulations in your area. If your cards exceed the standard set by your local post office, they will surely be charged for the extra elements. If you don’t want to spend extra, you might want to know the regulations in your area.

5 – Design your cards distinctively. Post cards are basically a visual tool. They should be eye-catching if you want people to notice them. With the right design color, font, texture, style, and card stock, you can be sure to create the best cards for your business. There are a lot of printing companies out there that provide high quality printing. You might want to find the perfect printer that will give you the best postcards.

6 – Budget your post card marketing campaign well. It would help the end result if you overpay in your cards. Be sure to plan your cards well so you don’t spend more than you can afford. If you are on a limited budget, the more important it is to budget your money well.