Business card design tips that will strengthen your brand

The first impression is the last impression they say. It’s very true when comes to your business card’s design. A unique, impressive and attractive design is the strong way to leave a lasting impression on someone, as it’s your emergency way to connect. Get the best perfectly suitable card which describes your work and you clearly by following the below tips.

Choose your concept

Firstly decide what exactly you want from 16pt business cards. Do you what to tell your story through card’s medium or do you want the customers to know only about your work through your card. Use classic designs and stick to elegant designs and fonts if your company is all business. Use the concept carefully so that it will help your business to stand out of the crowd. If your business belongs to a creative field then you can go for more bold fonts, humour messages, different colours and so on. 

Decide your specifications

Before getting started, decide what parameters you want on your card. Or at least make a list of what your options are, what’s important for you and what comes under your budget.

Size

The common business card size is 84 mm by 55 mm or 3.5 inches by 2 inches. You can go for either smaller than this size or bigger than this size. The little variation in the size will cost you more than the standard ones. You can also opt for 20pt business cards.

Orientation

You can either go for portrait view or landscape view. Landscape format is more common as it is easy to read, can be handed by any printer and fit perfectly in card holders. But it’s not unique as everyone goes for it and it is very common. On the other hand, portrait comes as an elegant and clean look and stands out in the crowd. It can easily be printed by any printer. The only drawback is that sometimes it is hard to read the portrait format from the card holder.

Material

Usually, all cards are just paper, but there are many other options like from plastic and wood to metal and slate all are available in the market. Use among these options and go for whichever suits you the best.

Select basics of your business card

Here are some of the basics you can consider before deciding anything else.

Colour

Use the appropriate colour combination to describe your business. You can either go for a single colour or the combination of 2 3 colours. As everything is digital nowadays, printing 2 3 colours combined won’t cost you much.

Font

Keep few points in mind while choosing the right font for your spot uv business cards

• Make sure to have at least 8 point font as it is readable.
• While using decorative or scripts fonts, don’t compromise on readability just to have a cool typography.
• Sans serif gives more modern vibes whereas serif fonts provide more classic feel.
• To produce high-quality prints rather than creating the outlines of the font embed them into the files.

Add right information at the right place

As most of the people after designing their cards either keep them in the file or card holders. Because of this it is highly suggested to include all your vital details at the front side and add some flavour to the back side of your card. Things to put on the front side of your card-

• Your name
• Name of your business or the organization you belong to
• Your job title
• Your contact information- which includes your phone number, your e-mail id, your website, social profiles etc.
• The logo of your company

Don’t follow others

The biggest challenge to design one’s business card is to come up with something unique and original. Fortunately, there are n numbers of ways in which you can break the trend and make something more attractive and impressive while using a variety of designs. Go for shiny objects they are more appealing and exciting. Choose one or two unique elements and they will help you to stand out of the crowd without being loud. The die cuts, laser cuts and presses can leave a pattern or a striking void on your card. These kinds of designs can make your card memorable because of the feel and the look they provide to the card.

A well-designed card gives the power to your brand. It showcases how creative and unique your thinking is. So go for all possible options which can help you to make a lasting impression on others.