Business Card Designs And Printing
Business card designs can be tricky things. Not all business cards are effective advertising tools. It can take a while to come up with just the right concept and layout. That's why, when it comes to business card designs and printing, it's important to consult professionals.
Printing Company Assistance:
A good printing company can be a huge asset, when you're creating business cards. You should always look for one to assist you online, though, for two reasons. The first is that it offers you much more selection than you'd find at your one or two local print shops. The second is that prices tend to be a lot cheaper on the Internet.
Printing companies can offer you assistance in many ways. The biggest help, though, is the fact that they're likely to have business card templates that you can download for free. Templates are sort of like cookie cutters that show you different styles and elements of previously successful business cards.
For example, a template can help you choose the general layout of a card, such as whether or not you want printing on both sides of the card. It can also help you choose font colors, styles and sizes. Beyond that, you can also choose colors, borders and patterns with templates.
Choosing A Print Company That Fits:
When you're choosing a print company, make sure that it fits your needs. Any company that you choose should have the right materials for the job. They should also have a good reputation and be knowledgeable in the field.
You can test a company's knowledge by asking their customer service department some questions. If they don't answer in a timely manner or don't seem to have knowledgeable answers, you may want to choose a different company.
The other way to test the company is to read unbiased reviews on the Internet. The key is that the reviews that you read need to be legitimate and mix some bad with the good. There's a difference between a review and a paid testimonial, after all.
There are certain things that you should be sure to include on your business cards. Obviously, your name and contact information should be on each card and they should be accurate. You should also list your company's name, logo and mission statement. It doesn't hurt to have an eye-catching picture on each business card either.
Business card designs have to stand out, since there are so many business cards in the world today. Remember that cards should be easy to read and attention-grabbing. Above all, though, they should be memorable. That's the only way that they're going to attract new clients to your business. So, be sure that you work with your chosen print company to make the most attractive business card designs possible.
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ABOUT THE AUTHOR
David Dobson, Manager Digital Print Australia