How to Market Your Salon Business

There are 3 essentials to building a great salon business, and as primitive as that sounds most slip up over some of the required steps. Mostly because only a small part of businesses utilize real building strategies, it's easy to get comfortable when we feel that things are going ok and then when the economy is down ... oh no, now what are we going to do?

If salon owners would organize these basic elements into their companies they would skip right past most of the problems that other businesses experience.

1. Customers - should I even have to say that you have to have customers coming in to your shop before you can even think to believe that you have a viable business. And of course there are all kinds of techniques to bring them in initially.

Most salon owners think right away that they have to have a good size yellow page ad to compete but if you'll look at the ads in the phone book, you'd be surprised to see that most look exactly the same. Name of the salon, years in business, what products they promote, and of course the address and phone number. Have you ever thought to look at this? So how would someone decide which one is the best for them if all the ads look basically the same?

You wouldn't believe what most people do when they buy an ad, they let the salesperson dictate to them as to what to put on the ad. And that salesman only cares about selling ad space not if you get any business. That's an immediate problem so don't let the salesperson build your ad.

Let me show you a mistake that a businessman made; he bought a very expensive ad solely because the saleswoman was pretty, $2100.00 a month on an annual contract all because she distracted him with her looks. And he's not alone, it happens all the time.

There are a bunch of great ways to get new customers in your salon before you commit to a very expensive yellow page contract. Flyer's always work good, small ads in the paper, value paks, get with the Chamber of Commerce and find out all the new families that just came to your area. The list goes on and on and quite a few are inexpensive to do but will involve a little time to get going.

Let me also say to all the self-employed stylists that rent a chair in a salon, it's up to you to bring in new business for yourself. Oh the salon has some advertising sure, but that's for the whole shop and you aren't comprising a list of loyal clients to you. And that's what you want and need to build your business.

So when I talk about growing a salon business just wrap your arms around it and claim it for yourself, after all, it is your business.

You might not believe this but most hair stylists under-serve their customers. If you'd like to know how to increase the loyalty of your clients especially in these challenging times get a report on how most hair stylists under-serve their customers. Just click on the link (hair stylists)

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