The Team You Need For Your IT Lead Generation Campaign

The information technology market can be a really challenging environment. Competition is fierce, and you will agree that the first ones to get in touch with prospects have the advantage in generating IT leads. When conducting an IT lead generation campaign, it is best to remember that the people behind it must be able to perform well. This calls for an effective lead generation team that can do the job at hand. But how can you be sure that the team you have formed is the best fit? There are different kinds of teams, depending on the skills of the members as well as the tasks needed to be done. How will you know which is the right one for your business? You can learn a lot from sports teams, since what they do reflects the kinds of teams you will encounter:

1. The Golfer – these are appointment setting specialists who work on their own in generating IT leads from companies who might want to do business with his client. While the job may seem singular, putting the results together with other members of the production floor can total up to the desired results. You can put such workers to good use by letting them concentrate on an account on their own, and having them share their knowledge with other team members.



2. The Relay Team – this team have a multi-stage approach when it comes to dealing with business prospects. One team member must finish his part before the next member can start. The reason could go this way: cleaning the IT business calling list, calling the prospect to generate interest, calling to talk about business, calling to negotiate, etc. You can see that one part really cannot proceed without first finishing the previous one.



3. The Synchronized Swimmers – this is a kind of team where they not only help each other, but also play their parts well, according to what is required from them. This entails that they work together for a campaign, always ready to play their role when the time calls for it. This calls for a high level of coordination.



4. The Football Players – this kind of team can be described as fast and coordinated. In the information technology market, you need people who are ready for any changes in trends or opportunities that may open up. And it may call for a lot of improvisation.



5. The Tennis Pair – it is a type of team that mixes and matches their skills depending on the situation. This is the same case when put in a, say, telemarketing perspective. In this case, a prospect might want to talk to a more financially-oriented representative over a more IT-based one. Another prospect might require the opposite. What is important here is that the two agents complement each other’s strengths.

Now that you know, you can base your production team on the qualities of your members. It also helps that you know what kind of prospects you want to target. And in case you do not have a team of your own, you can also outsource the work to those who can. It will be good for your IT lead generation campaign.