Other uses for live chat software outside of customer service
It is no secret that live chat software can be an excellent tool for your basic ecommerce customer service needs since it allows you to reach out to your customers and address their requirements instantly. In this regard, many people view a live chat application as the replacement for an in-store clerk in the online virtual setting making it a valuable tool to have at your disposal on a website. However, when used correctly, a live chat application also has many other uses that make it an invaluable tool and download. The following are just a few to help you see why live chat software is so vital to your company.
The first way that many business owners are using their live chat software is to help build brand awareness and responsibility by inviting customers to attend formal live web chats on their actual websites. By setting dates and time to gather feedback and here what customers have to say over the live chat application, businesses are making their customers feel valued while also building up a collection of information about their target audience without spending a penny.
For just a few hours of your time and the use of the live chat application software, if you are able to draw in a large enough audience to host a live web chat you can get in depth market research for free. By inviting people to come use their live chat software you also make them feel useful and valued, which will increase the chances that they will return again to make a sale, or that they will even make a sale while on your website for the actual live chat conversation. It only takes a few minutes to organize an event and send out emails about it, but the feedback will be worth millions to your business potentially.
Another great way to use live chat software on a smaller scale is simply to gather feedback from every conversation that you conduct with browsing customers. Over time and use you will start to notice a pattern emerge from those who use the live chat application that you have installed on your website. Once you know the pattern it will be easier to sell to these people and easier to approach them in a proactive manner that will lead to sales. Essentially, you will learn who your customers are and what they want, which is exactly what you need to know in order to make them buy.
This thought of course leads into the use of live chat software as a proactive sales agent, because when you start to reach out to customers you will be actually nabbing the sale instead of the other way around. This is productive due to the fact that you will see your sales increase by almost double if you start convincing customers to make purchases over the live chat application.
There are a great deal of people who will make a purchase when they feel pressured or simply feel as if someone is watching and waiting for them to do so, by talking to these people via the live chat software you can make sure that purchase also happens on your website. By taking the time out to contact them instead of allowing them to move onto another website to make their purchase you will convert browsers into solid sales numbers which will quickly help you see the real worth of having live chat software installed and active on your website.
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ABOUT THE AUTHOR
Alan Jones currently manages the Marketing Operations of Web Site Chat (http://www.websitechat.net), the developers of a State of the Art live chat software.