It's time for UK copywriters to be inventive when chasing new work. Here's how to win business from under the noses of London copywriters.
Copywriters wanting to keep the wolf from the door in these challenging times need to widen their horizons and spread their wings.
Yes, it's time for Plan B. Once, it was enough to rely on throwing money at Google Adwords to drive new work through. Now those Google ads go unclicked, unless it's someone looking for word-farmed copy at £2 a page.
So what form should that Plan B take? Well, look at it this way. When did you last meet up with a client? Since it's not important to be geographically close, you can work with clients anywhere. This is the age of the Internet and, with email, telephone and Skype, anything is possible.
In any case, if your business is based in, say, London, you'd want the best copywriter for the job, right? Not just a copywriter who happened to be based in London.
Now, here's how you can win copywriting work from under your competitors' noses. You have two options: the first involves tweaking your Google Adwords account to trigger ads when people search for 'copywriter London' and 'copywriting London'.
That's the costly one. Much more cost-effective is to create customised landing pages talking about copywriting and copywriters in London. Tell them what you can offer as a remote freelance copywriter. Based further north? You can tell them about what good value you are, since you're not paying the inflated mortgages of those London copywriters.
Of course, you'll need to get your SEO sorted. Get your keywords sorted out and plonk them in your H1 headline and H2 headings.
As for that keyword density, well, you'll want something like 5% on a page length of about 250 to 400 words, depending on Google's algorithm of the week. On a 300-word landing page about London copywriters, you'd want 15 of your words to be keywords.
So, congratulations – you're now an honorary copywriter in London. There's just one final step before you appoint yourself king of the Norfolk Broads. You need to build up your backlinks by posting articles and press releases on sites with high Google rankings. Ensure your anchor text relates to your copywriters in London business page. Then lie back and watch your London copywriters page climb the North face of Google.
Here's an example of a page using this geographical tactic to good effect - it's about copywriters in London. The copywriter is based near Manchester. Why not give it a whirl?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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