UK copywriters struggling in the downturn need to spread their geographical wings. Here's how to win some work far from home.
Copywriters needing to keep the wolf from blowing down the door in these trying times should broaden their horizons and spread their wings.
Sadly, the time for Plan B is upon us. Plan A was easy. You'd just throw enough cash at Google Adwords and the calls and emails never stopped. These days, those Google ads go unanswered, unless it's by someone looking for word-farmed content at $3 a page.
So what's Plan B? Well, it's time to go global. Since we copywriters rarely meet up with clients these days, you should look at being geographically creative. You can work with clients anywhere around the globe. This is the Internet age and you're armed with email, telephone and Skype, so distance should be no barrier.
Let's face it, it works out best for the client, too. If they have a business in, say, Norwich, they'll want the best copywriter for job – not just the nearest.
So, now it's time to find out how to take copywriting work from your competitors' home patches. Let's stick with Norwich. There are two possibilities – the first is simply to twist your Google Adwords settings so that your ads target Norwich and Norfolk.
That's the route that will cost you money. A much better alternative is to write yourself some landing pages that talk about copywriting and copywriters in Norwich. Tell prospective customers what you can offer by working remotely. Based up north? Explain what good value working with you can be, as you're not paying the inflated mortgages of your southern competition.
Get your SEO sorted out – put your keywords in your H1 headline and H2 headings and you're good to go.
Keyword density? Well, Google's algorithm changes with the weather, but around 4-5% on a page length of about 300 words should do the job. On a page of that length about Norwich copywriters, you'll need 15 of your words to be keyphrases.
So, well done. You've now become a copywriter in Norwich. You just need to cement it all with a good selection of solid backlinks. Post a few articles and press releases on sites with good Google page ranks. Place some relevant anchor text into your link relating to copywriters in Norwich, then sit back and watch your Norwich copywriters page storm the steepest face of Google.
Here's a page that uses this tactic well - it's about copywriters in Norwich. The copywriter is located in the North West. Why not give it a shot?
How to become a York copywriter
The copywriting market has become increasingly tough. But, with just a little imagination, UK copywriters can win work from just about anywhere.
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