How To Leverage The Power Of The Internet For Generating Sales Leads

The internet has proven to be a powerful medium for getting your message in front of your ideal prospects and attracting a steady flow of red-hot leads. To create your own online lead generation system, here's what you do...

Start With An "Ethical Bribe."

Lead generation starts with some kind of exchange. The best enticement for attracting high-quality leads is to offer relevant and valuable information. The cost is much lower compared to giving away a physical item." But the perceived value can be quite high, particularly if the information you offer addresses a pressing concern.

Think of what kinds of information your ideal prospects are looking for. What questions do they often ask? What concerns do they have? Write up a report, or record an audio or video, that addresses these issues.

Create An Enticing "Opt-In Page."

The next step is to create a dedicated web page where visitors can opt-in to receive your ethical bribe. For maximum response, make it a one-page website with no other option but to fill in the name and email address. In other words, you're presenting a yes or no proposition. Either the visitor signs up, or leaves.

It's important to "sell" your enticement just as you would a tangible product. People are increasingly reluctant to give up their email address so you must make the information as enticing as possible with a strong headline and powerful bullets that tease their curiosity.

Create An Email Follow-Up Sequence.

Once your prospect has signed up and read your information, continue to follow-up via email. Offer more information of value and begin to build a relationship. Manage your follow-up using an email autoresponder software program. There are several good ones available online for a low monthly fee.

Drive Visitors To Your Opt-In Page.

Finally, once your online lead generation system is set up, you'll want to send prospects to your opt-in page. There are many great ways to do this, both online and offline.

Use local or national advertising, classified ads, or direct mail. Include a link on your main website, your business card, and any promotional material. Use online methods like pay-per-click advertising or article marketing. The possibilities are endless.

Once your system is set up and receiving traffic, simply sit back and watch the leads roll in. You'll have a system that generates a steady stream of leads night and day, even while you're on vacation. It can't get any better than that!