Online Clothing Store in India- A Potential Market Place for E-Commerce Business

A recent study conducted by Nielsen survey in six most important cities like Delhi, Jaipur, Hyderabad, and others revealed that majority of people in India are using the Internet for the purpose of shopping through online rather than nibbling through social media sites. The report says that around 98% of the population using internet connectivity is active on online shopping sites rather than connecting or engaging themselves through social media. Around ninety to ninety-five percent of people are actively engaged or browsing for online banking, ticket booking and searching for other websites and also sends e-mail.

The Nielsen report says that maximum customers who opt or conduct shopping from online e-commerce sites are female. The report depicts the fact that more than eighty-five percent of women are accustomed to purchase or shop from different online e-commerce sites. Indian women have surpassed men when it comes to usage of online applications and shopping websites. Around ninety-eight percent of female make use of their personal credit or debit cards for online transactions on their mobiles. And this data shows that female users of online shopping sites are much more than men.

In the current day scenario, we can buy or purchase anything that we have demand for. If we choose to buy any grocery item, toys, dress materials, and even consumer durable products like cars, electrical gadgets, types of furniture etc. are available online. We may even opt to purchase medicines and different life-saving drugs that too at a nominal or affordable price. The Nielsen survey report as mentioned the various statistics and data regarding online shopping depicts that this genre of shopping has immensely changed the entire shopping scenario. But have you ever thought in deep that why this online shopping medium has flourished a lot? Let me throw some light on the possible reason behind the success of this medium.

Why Online Shopping has flourished in India?

1. Comfort- Comfort & convenience is one of the important aspects that has led to the development of online e-commerce sites. You just need to possess an internet compatible device like smartphone, tablets or computers and a stable internet connection. If you have both device and internet accessibility then shopping is just a click away. Moreover, you need to visit any brick or mortar store.
   
   
2. Variety of products available- If you are a shopaholic and love to juggle through products then I will suggest that online sites are a perfect fit as you can choose and select from a variety of products. 
   
   
3. Offers and deals are available- You can avail discounts, offers as well as perks on your chosen product that can indeed help to decrease the cost of the item.
   
   
4. Easy delivery or hassle free return policy has allured many people to purchase items from online shopping sites.

Online purchasing of products has paved a way for business. Even big fashion brands like Pantaloons, Shoppers Stop, and Max have launched their online clothing store.