Your email signature is more than just a place for a witty quote or a line from a famous poet. It's a powerful, yet often overlooked, tool for promoting your business at no cost. As a business professional, your email signature, or e-sig, can serve as a mini-advertisement. Just like any other ad, it should follow certain guidelines, but with some tweaks for online use.
Consider the following example:
======================================================= "A healthy puppy is a happy puppy!" For a FREE report on canine health and nutrition, send a blank email to mailto:report@petplace.com The Pet Place -- For All Your Pet's Needs! (http://www.petplace.com) ========================================================
In this hypothetical example, The Pet Place effectively sells a benefit (a happy pet), offers free information that pet lovers will find valuable, provides contact information, states the business name, and gives viewers two quick ways to contact them. All this is achieved in just 31 words plus two lines of border!
By following these guidelines, you can transform your email signature from a simple sign-off into a powerful marketing tool. Remember, every email you send is an opportunity to promote your business. Don't let it go to waste!
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