Maximizing Your Email Signatures for Business Promotion

The Art of Crafting Effective Email Signatures

• Brevity is Key: Some email systems and mailing lists automatically truncate signatures that exceed 4-6 lines. Many email programs allow you to set line lengths to about 60 characters, which is the ideal length for readability.
• Create Visual Appeal: Draw attention to your signature by creating "borders" of text or special characters.
• Include Essential Information: Your business name and a concise, catchy marketing statement should be included.
• Promote Benefits, Not Features: Your signature should highlight the benefits your business offers, not just its features.
• Offer Something Free: This could be free information, a contest, or samples.
• Make Contact Easy: Include clickable links to your website and email. For instance, adding "mailto:" before an email address allows most email programs to open a new message to that address with a simple click.

An Illustrative Example

Consider the following example:

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"A healthy puppy is a happy puppy!" For a FREE report on canine health and
nutrition, send a blank email to mailto:report@petplace.com
The Pet Place -- For All Your Pet's Needs! (http://www.petplace.com)
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In this hypothetical example, The Pet Place effectively sells a benefit (a happy pet), offers free information that pet lovers will find valuable, provides contact information, states the business name, and gives viewers two quick ways to contact them. All this is achieved in just 31 words plus two lines of border!

By following these guidelines, you can transform your email signature from a simple sign-off into a powerful marketing tool. Remember, every email you send is an opportunity to promote your business. Don't let it go to waste!