After all, worldwide online shopping has plenty of positive things that are going for it.
As compared to any in-store experience where the consumer has to stroll down the aisles, it is much more convenient to do online shopping. Also, this can be done 24 hours a day, while all shopping malls have a set of fixed timings.
The problems between the retail and the online division of major stores arise as these are run by different groups, which make them appear more like competitors and not like players who are working on the same team. This is not correct. There are many reasons for things not going the way they should in this case.
This is mainly due to price inconsistency. There are retailers who sell a product for one price in their store, but for another price in case of online shopping. This only leads to consumer frustration, with more of them moving towards online shopping. Thus there has to be seamless link between online as well as the store.
There is also signage inconsistency in case of online stores and traditional stores. An offer about some promotion being heralded on a retailer’s website may not be there at the store. This is why consumers drift towards worldwide online shopping in order to take advantage of such offers.
There are so many times when you drive over to a store near your home, only to be told that the item that you are looking for is not available in physical stores. This is because it is available at online stores only. When web and store divisions operate like this, by being completely independently of each other, then they emphasize on online shopping only. Some retailers are even posting a little note that says that a certain product is available online only.
In addition, retailers are making use of your web coupons in order to compile data about all your shopping habits. Besides, they also use this data for behaviour tracking. Also, there are ways which monitor each item that you pause to look at in a store. There are marketers who are following each online search of yours as well as social media updates. This way they wish to get to know the customers better so that they are able to customize their online shopping experience. It can be by offering special deals or by bringing in new merchandise to catch the consumer’s attention. With so many incentives, worldwide online shopping is here to stay.
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