How Hip Hop Abs with Shaun T is helping people get a great looking mid-section in an unconventional way
If there is one area of fitness that holds the greatest sway over people it is having great abs.
People love to look great in the mid-section and by industry accounts spend over a Billion dollars annually towards that goal. This spending is just on gym memberships, exercise videos and the newest in ab sculpting gadgets.
The fundamentals of how we attack the problem of ab training has mostly been consistent over a long period of time. The big
two are of course sit-ups and crunch type exercises.
There are also leg lifts from sitting position or from your side and then various sitting positions to accommodate new inventions. While this methodology has lasted and no doubt can be effective, there remains a large problem.
The problem is that people by and large are totally bored with those exercises. It might even be fair to say that things like sit-ups, crunches and ab gizmos are widely hated.
Hip Hop Abs with Shaun Tis totally new concept that attempts to put some fun and sizzle back into the boring ab workout.
Beachbody.com has had great success with Shaun’s Insanity total body workout program. The marching orders for Hip Hop Abs with Shaun T were to carve out a spot in the oversaturated market for ab workouts by being something the others aren’t: on your feet and not on your back.
Hip Hop Abs with Shaun T incorporates high intensity fast-paced dance moves into an ab workout by using what Shaun calls upright crunching.
The additional genius of Hip Hop Abs is that everyone is coming around to the reality that you must burn calories and lose weight to bring out the cuts from the ab exercises.
Shaun T’s program attacks both issues in one program and wraps it into a fun time where you forget you are working on your abs.
Is it working though?
As observers have noted, over 80% of reviews on Amazon.com have come in 4 or 5 star. This is out of roughly 300 total reviews.
People love the fact that they don’t have to get on the ground and wrench their back. They love that they get a good all around workout.
They aren’t bored by the program. Whether this is exacting science is beside the point.
There are many ways to attack the problem of better abs. This is one way that is getting results and most importantly, one people are not quitting on.
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