Today I want to teach you about leveraging your marketing. I met this woman just a couple of days ago and she said, "Oh my Gosh. It's you. You're in the flesh in person. I feel like I know you so well because I watch all your videos."
Today I want to teach you about leveraging your marketing. I met this woman just a couple of days ago and she said, “Oh my Gosh. It’s you. You’re in the flesh in person. I feel like I know you so well because I watch all your videos.”
I thought that was really interesting because she was like moved to see me in person. Of course I had never met her live before. You know how we always talk about the fact that client attraction is based on the know, like and trust factor. For people to want to hire you or refer you they’ve got to know you, like you and trust you. The shorter the period of time that happens in, that process, the shorter the period of time is that someone hears of you and wants to work with you. Does that make sense?
The idea is when you first started your business, you did a lot of your marketing one-to-one. You were networking and speaking and talking one-to-one to referral partners. Once your practice gets full, if you’re working with me your practice will get full in a much shorter amount of time. Once you’re at that place, the only way you can make more money is by leveraging yourself. One of the ways that you leverage yourself is by leveraging your marketing.
I want you to always be thinking about that. Leverage your marketing. One of the ways, going back to this woman, is to use technology to do that. This is what we teach our Platinum level and above clients is how can you leverage aspect of your business.
My client felt in a very short period of time, I think she had first heard about me exactly two months ago and she is now in one of my higher level programs in just two months. She’s perfect; she’s so yummy. We adore her. What used to take several years of building that know, like and trust factor got condensed into a period of weeks.
This is what I want for you too. I want you to think about you might already be using video in your marketing and if so, that’s fantastic. If you’re not yet using it it’s time to leverage what you’re doing in terms of your marketing. It’s not just written words on paper. They can see you. They see your expressions. You can be emotional, funny, tender, cheeky, laughter, good teaching, all aspects of your personality can come out on video. Again, it speeds up that know, like and trust process.
If you’re not already using video in your marketing, I want you to start looking around at what I’m doing, what other people are doing, and see what you can implement into your own business.
If you are already using video in your marketing, then I want you to see what you would need to do to multiply that; multiply your video usage, multiply your effectiveness with video and multiply the number of clients you can attract using video.
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