Marketing Your Web Hosting Service Made Easy With IT Telemarketing
Many of web hosting service providers today are small, start-up businesses. Technology-focused telemarketing can also help your business in improving your services. This article explains how you can improve your services.
Web hosting refers to the service that enables a website to be browsed and surfed by people on the Internet. A web host provides a business’ website space on their server so that people and companies can check out services and products, business information, contact details, etc.
Thousands of companies offer web hosting services, making it one of the fastest growing and most competitive markets in the technology industry today. However, the competition in the web hosting arena has also become tighter and acquiring new business - no matter how small or large the budget is – has become more and more difficult.
Acquiring web hosting sales leads is a challenge that most companies offering such a service face. They not only have to compete on price, but on some other aspects of the service, too. Technical support, security, speed, downtime, flexibility, viability, switchability, scalability, reporting, and control over a domain are just some of the things that customers or potential customers consider when choosing a service provider.
Since most technology buyers today have become increasingly skeptic about IT services and products because of the risks involved, it is crucial for web hosting service providers to choose the best way to promote their service. The method that will be chosen should be able to help identify the needs of the web site owners so that providers can serve their customers properly. One of the tried-and-tested marketing mediums used by several technology businesses and managed service providers is IT telemarketing.
Due to its directness and effectiveness in contacting CIOs, CTOs and key IT decision makers, IT telemarketing has been constantly used by technology business owners and leaders to generate business-to-business IT sales leads. It works great on promoting web hosting services because professional phone marketers are able to ask a series of relevant questions related to web site management and be able to get instant results from prospects. Unlike direct mail, print ad, or e-mail marketing, the chances of qualifying prospects and generating high-quality leads in IT telemarketing is fast and high.
In addition, the interactive nature of telemarketing makes it easier to connect and establish an initial relationship with a prospect. Highly-trained technology lead generation professionals are capable to uncover service-related problems like poor technical support, delays after signing up, reliability issues, etc.
Another thing that is great about IT telemarketing is its cost-efficiency. Many of web hosting service providers today are small, start-up businesses. With limited marketing budgets, phone-based lead generation is ideal in terms of business development. By using this method, companies no longer have to hire and train their own people to generate leads and spend on additional workspace and telemarketing equipments, which can be costly.
Ultimately, IT telemarketing can help your web hosting business establish your brand in the B2B world. With a reliable IT telemarketing company, you can start communicating your company’s values, establish trust and loyalty, engage your prospects effectively and focus your service offerings. Technology-focused telemarketing can also help your business in improving your services. By engaging prospects and asking them questions about their website management concerns or current web host problems, you can see if your service can address their issue or not and be able to evaluate your own service. You can also gauge how effective or marketable your service is and perform necessary improvements to gain competitive advantage.
So if you have been thinking hard about the right marketing strategy to use and how to reach your target audience to generate web hosting leads, wonder no more. Surf the Internet, look for IT telemarketing companies, be diligent in researching them and select the best possible firm that meets your criteria.
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ABOUT THE AUTHOR
Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com