ow to Create an Entry Level Offer
Look to see how you can expand your current offerings so you have more than one product or service to offer, then decide how you’ll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they’d like to continue working with you.
Instead of having just
one price point, I usually offer three programs. Client can fit
in to one of the three. But
there are also some people who say, “Okay, but what if my lowest program is so
accessible that it cannibalizes, meaning it eats into the other two programs?”
Well, there are couple of things you can do about that.
First, make your
biggest program the juiciest one. This means that it has the most bells and whistles
and is the best value. I’m not saying the lowest price point, but the best
Next, have your entry-level program be a one-time thing that people feel they can afford. Once they take you up on it and have their session, you let them know that if they decide to go into one of your other programs, the fee they paid for your entry-level program will be applied to your higher-level program.
This allows them to
experience you in your service, so they know that you are trustworthy. They know that they like working with
you if they’ve gotten results and they want more. They feel good about you.
They’ll also experience
what’s called ‘money burning a hole in their pocket.’ When you have a gift certificate or
when you have this opportunity to take $200 or $400 or whatever amount and
apply it to something else it really makes you want to do that.
Your Client Attraction
Look at how you could do this in your own business. Look to see how you can expand your current offerings so you have more than one product or service to offer. Then decide how you’ll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they’d like to continue working with you. Good luck!
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ABOUT THE AUTHOR
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com