When you start an article marketing campaign you'll often hear advice on ways to improve the technical SEO oriented side of article marketing, but there is one very powerful aspect of article marketing that folks commonly overlook:
Truly make your article educational with no outside objectives of getting the reader to buy a certain product or service.When you write,
you should write as an expert in your field, rather than a sales person.
Use your full name in your resource box and give some basic info about your qualifications as an expert on the topic. Well, when you're writing your resource box and you just launch straight into a sales pitch without even a "Hello, my name is…", it's a bit of the same feeling.
A reader gets the impression–"He just wants to sell me this product." And then a wall goes up that prevents a relationship from developing further.When you include your full name with your article, as well as a little author bio info, you're telling the reader
"Hey, I'm a real person. You may start to trust me as you get to know me. You can have confidence in the information I've just provided you. I take full responsibility for and ownership of this article."
Remember that article quality always precedes SEO.I see it time and time again–articles that are obviously stuffed with keywords to the point where the quality of the article suffers.
If you write naturally about your area of expertise, your keywords will pop up naturally, and natural sounding occurrences of your keywords are what Google likes to see.
If you stuff your articles with keywords, your readers get the impression, "He isn't writing for me–he's writing for Google."Don't let that happen with your articles–when a potential customer sees your article you have a very special opportunity to form a connection and to inspire confidence.
Always, always keep the needs of the reader first and foremost, and you will find that your reader-centric efforts will pay off with Google as well.
Write articles that are of a decent enough length where you can convey a generous amount of information.Try aiming for a 700-800 word count. Really, fewer than 400 words is not that much room to show your knowledge of anything, is it?
If you really want to impress a reader–don't skimp on the information you provide. Your articles should be useful to the reader, and when you achieve that level of value and helpfulness your credibility will increase in the eyes of your potential customers.
Submit quality educational articles steadily, every month, over the lifetime of your website.Article marketing is really an avenue where you can show your endurance, your reliability, your continued dominance or presence in your niche. Technically we are best
off if we submit articles consistently every month over the lifetime of our websites, but having that stick-to-it attitude has the extra perk of showing readers and potential customers that you're a stable person that they can count on. That goes a long way in any business, but especially if your business is online.
When you write your articles with the idea that you're sitting across a table talking directly to your potential customer, you build credibility. The more confidence a reader has in your abilities and your good nature, the more comfortable they will feel in their interactions with you. The more comfortable they feel with you, the more likely they
will partake of your services or products.
