Revitalizing Your Website with Dynamic Banner Ads

The Benefits of Rotating Banners

Rotating banners offer several advantages:

• They give your site a fresh and dynamic appearance as the banner changes with each page load.
• They allow you to showcase a variety of banners without increasing your page's bandwidth or occupying more space.
• If you're part of affiliate programs where you earn a commission on sales, rotating banners can help you display more ads and potentially increase your earnings.
• It's a well-known fact that repeated exposure to the same banner can lead to 'banner blindness', reducing click-through rates. Rotating banners keep your ads fresh and engaging.
• If you're selling banner ad space on your site, a banner rotation script can help track click-throughs and impressions for your clients.

Where to Find Banner Rotation Scripts

There are numerous websites that offer free banner rotation scripts. All you need to do is download the script and modify a few lines of CGI code. Some popular sources include:

• Free Scripts
• Big Nose Bird
• The CGI Resource
• Matt's Script Archive

If you're not comfortable with CGI scripts, you can hire a specialist to configure it for you. The cost will vary depending on the complexity of the script, but you should expect to spend between $50.00 to $100.00.

Free Banner and Ad Rotation Services

Alternatively, there are numerous free banner and ad rotation services that handle all the technical aspects for you. All you need to do is sign up, upload your banners, and paste the provided code into your webpage. These services typically take 5 to 15% of your banner rotations for their own use, a small price to pay for the convenience they offer. They also track click-throughs and impressions of all banners served, providing valuable insights into ad performance. Some of the best ad rotation services include:

• Orbit Cycle
• Hosted Scripts
• Ad Zerver
• Ad Rotator

Rotating banners on your website is a simple way to keep your site looking fresh and maintain high click-through rates. Now that you know how to do it, there's no reason not to give it a try.