The first thing that often catches the eye when visiting a webpage is the banner ad at the top. Typically, these banners measure 468x60 pixels, the most prevalent size for banner advertising. However, rather than sticking to a single, static banner, why not invigorate your webpage with a rotating banner display? This can be achieved using a banner rotation script or service, which changes the banner each time your webpage is loaded.
Rotating banners offer several advantages:
There are numerous websites that offer free banner rotation scripts. All you need to do is download the script and modify a few lines of CGI code. Some popular sources include:
If you're not comfortable with CGI scripts, you can hire a specialist to configure it for you. The cost will vary depending on the complexity of the script, but you should expect to spend between $50.00 to $100.00.
Alternatively, there are numerous free banner and ad rotation services that handle all the technical aspects for you. All you need to do is sign up, upload your banners, and paste the provided code into your webpage. These services typically take 5 to 15% of your banner rotations for their own use, a small price to pay for the convenience they offer. They also track click-throughs and impressions of all banners served, providing valuable insights into ad performance. Some of the best ad rotation services include:
Rotating banners on your website is a simple way to keep your site looking fresh and maintain high click-through rates. Now that you know how to do it, there's no reason not to give it a try.
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